Zoekresultaten

Producten 1.872

product

The Role of Fake Review Detection in Managing Online Corporate Reputation

In a recent official statement, Google highlighted the negative effects of fake reviews on review websites and specifically requested companies not to buy and users not to accept payments to provide fake reviews (Google, 2019). Also, governmental authorities started acting against organisations that show to have a high number of fake reviews on their apps (DigitalTrends, 2018; Gov UK, 2020; ACM, 2017). However, while the phenomenon of fake reviews is well-known in industries as online journalism and business and travel portals, it remains a difficult challenge in software engineering (Martens & Maalej, 2019). Fake reviews threaten the reputation of an organisation and lead to a disvalued source to determine the public opinion about brands. Negative fake reviews can lead to confusion for customers and a loss of sales. Positive fake reviews might also lead to wrong insights about real users’ needs and requirements. Although fake reviews have been studied for a while now, there are only a limited number of spam detection models available for companies to protect their corporate reputation. Especially in times with the coronavirus, organisations need to put extra focus on online presence and limit the amount of negative input that affects their competitive position which can even lead to business loss. Given state-of-the-art derived features that can be engineered from review texts, a spam detector based on supervised machine learning is derived in an experiment that performs quite well on the well-known Amazon Mechanical Turk dataset.

MULTIFILE

31-12-2021
The Role of Fake Review Detection in Managing Online Corporate Reputation
product

The Role of Fake Review Detection in Managing Online Corporate Reputation

In a recent official statement, Google highlighted the negative effects of fake reviews on review websites and specifically requested companies not to buy and users not to accept payments to provide fake reviews (Google, 2019). Also, governmental authorities started acting against organisations that show to have a high number of fake reviews on their apps (DigitalTrends, 2018; Gov UK, 2020; ACM, 2017). However, while the phenomenon of fake reviews is well-known in industries as online journalism and business and travel portals, it remains a difficult challenge in software engineering (Martens & Maalej, 2019). Fake reviews threaten the reputation of an organisation and lead to a disvalued source to determine the public opinion about brands. Negative fake reviews can lead to confusion for customers and a loss of sales. Positive fake reviews might also lead to wrong insights about real users’ needs and requirements. Although fake reviews have been studied for a while now, there are only a limited number of spam detection models available for companies to protect their corporate reputation. Especially in times with the coronavirus, organisations need to put extra focus on online presence and limit the amount of negative input that affects their competitive position which can even lead to business loss. Given state-of-the-art derived features that can be engineered from review texts, a spam detector based on supervised machine learning is derived in an experiment that performs quite well on the well-known Amazon Mechanical Turk dataset.

MULTIFILE

31-12-2021
The Role of Fake Review Detection in Managing Online Corporate Reputation
product

The online presence of the UNESCO World Heritage Sites in East, South, and South East Asia.

MULTIFILE

31-12-2015

Personen 1

persoon

Puspita Permatasari

Puspita Permatasari

Projecten 1

project

Hold your breath: Tracking the footprint of an invisible killer - air pollution in the port city of Rotterdam

The reclaiming of street spaces for pedestrians during the COVID-19 pandemic, such as on Witte de Withstraat in Rotterdam, appears to have multiple benefits: It allows people to escape the potentially infected indoor air, limits accessibility for cars and reduces emissions. Before ordering their coffee or food, people may want to check one of the many wind and weather apps, such as windy.com: These apps display the air quality at any given time, including, for example, the amount of nitrogen dioxide (NO2), a gas responsible for an increasing number of health issues, particularly respiratory and cardiovascular diseases. Ships and heavy industry in the nearby Port of Rotterdam, Europe’s largest seaport, exacerbate air pollution in the region. Not surprisingly, in 2020 Rotterdam was ranked as one of the unhealthiest cities in the Netherlands, according to research on the health of cities conducted by Arcadis. Reducing air pollution is a key target for the Port Authority and the City of Rotterdam. Missing, however, is widespread awareness among citizens about how air pollution links to socio-spatial development, and thus to the future of the port city cluster of Rotterdam. To encourage awareness and counter the problem of "out of sight - out of mind," filmmaker Entrop&DeZwartFIlms together with ONSTV/NostalgieNet, and Rotterdam Veldakademie, are collaborating with historians of the built environment and computer science and public health from TU Delft and Erasmus University working on a spatial data platform to visualize air pollution dynamics and socio-economic datasets in the Rotterdam region. Following discussion of findings with key stakeholders, we will make a pilot TV-documentary. The documentary, discussed first with Rotterdam citizens, will set the stage for more documentaries on European and international cities, focusing on the health effects—positive and negative—of living and working near ports in the past, present, and future.

Afgerond