A social media architect is an appealing new profession that entails crossovers between communication and IT & Design. There are no study programmes for this job. Important questions are how to interest secondary school pupils for such a new job, and how to prepare them for these jobs or jobs that do not even exist today? This research aims to set an example by presenting a realistic job profile of a social media architect by linking the ‘21st century skills’ to the context in which he/she operates.
This PhD research project is about how Dutch development NGOs use social media for their development projects. For this, the following research question has been investigated: how do Dutch development NGOs use social media to further the development activities of their organisations? The purpose of this study is to understand how development NGOs are trying to get to grips with social media. Given the exploratory nature of this research, a qualitative research approach was adopted. Both case studies and the grounded theory method were used for this study. This combination is ideal because with a case study one tries to understand, or explore a phenomenon, whereas, in grounded theory studies, one tries to build theory. Given that this study is concerned with how Dutch development NGOs perceive social media for their development projects, an interpretive paradigm seems appropriate. The grounded theory methodology for this research is consistent with the epistemology of interpretivism. The combination of case study research and grounded theory works well for theory building and has been applied in Information Systems and ICT for Development studies before. As the use of theory before data collection is in opposition to the principle idea of the grounded theory methodology, in which theory emerges from the data, this needs to be addressed when combining case studies and grounded theory. This issue was resolved by using an initial highlevel conceptual framework as a guiding instrument for both the noncommittal literature research and for the conceptualisation of the research problem, whilst not distorting the emergence of theory from the data. This study focuses on formally organised development NGOs who receive funding from the Dutch Ministry of Foreign Affairs for their development projects. From the approximately 100 organisations, fourteen NGOs were selected for this study. The choice of fourteen NGOs was driven by a theoretical sampling strategy. Data was collected via semi-structured interviews with 18 respondents and field-notes of meetings or events of 14 development NGOs. The data was analysed using the Glaserian coding procedure of grounded theory, starting with open coding, followed by selective coding, and ending with theoretical coding. Three major themes (or core categories as they are called in the grounded theory method), were identified. This study's first contribution is captured in the theme ‘NGO Enacting Values in Development’. This is about how an organisation’s values are enacted in the context of international development. The organisational mixture of development mind-sets influences organisational activities in development. The ideological trends that are stimulated by societal and technological changes have an impact on the organisation’s development strategy and the strategic collaboration network of development NGOs. The second contribution of this study is captured in the theme ‘NGO’s Views on Social Media Use’. This core category discusses the organisation’s view on the meaning of social media and includes the four following categories: technological, individual, collective and contextual views attributed to organisational social media. The four categories empirically demonstrate the concept of affordance clusters and the connections between them. The study’s third contribution is captured in the theme ‘NGO’s Use of Social Media in Development’, encompassing the social media activities of the studied development NGOs in their development projects. This has led to an assessment framework of organisational social media use by development NGOs, constructed by cross-referencing the organisational goals of development NGOs to the social media activity areas in the context of development. These themes represented by three core categories are inter-related. Feedback loops between NGO’s values in development, views on social media, and the actual uses of social media for development purposes have been discerned. This grounded theory study aims to build an initial theory of how NGOs might approach the use of social media in a development context. This qualitative study has produced some new concepts. This study has led to a substantive theory in the context of international development. Furthermore, this substantive theory is compared with three theory lenses, when applied on the data collected for this PhD research, in their ability to identify similar concepts as reached with the substantive theory following the grounded theory method. Finally, the thesis presents some avenues for future research that may help expand the substantive theory that has been developed under this research to formal theory
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Wereldwijd onderzoek: Hoe gebruiken nieuwsmedia social media? Jongeren lezen geen krant meer, ze kijken op hun smartphone die ze altijd bij de hand hebben. Binnen het lectoraat social media en reputatiemanagement van NHL hogeschool te Leeuwarden heeft een groep internationale studenten in 12 landen onderzoek gedaan. Hierbij hebben ze meer dan 150 social media sites bestudeerd van nieuws media. De resultaten maken deel uit van een internationaal onderzoek van NHL Hogeschool en Haaga Helia University. De onderzoeksvraag was: Wat speelt zich af in de nieuwsmedia? Persbureaus kunnen het overzicht gebruiken om hun social media te optimaliseren. En voor ieder die journalistiek een warm hart toedraagt is het interessante informatie over de nieuwsmedia in een overgangssituatie (2nd edition)
Creating and testing the first Brand Segmentation Model in Augmented Reality using Microsoft Hololens. Sanoma together with SAMR launched an online brand segmentation tool based on large scale research, The brand model uses several brand values divided over three axes. However they cannot be displayed clearly in a 2D model. The space of BSR Quality Planner can be seen as a 3-dimensional meaningful space that is defined by the terms used to typify the brands. The third axis concerns a behaviour-based dimension: from ‘quirky behaviour’ to ‘standardadjusted behaviour’ (respectful, tolerant, solidarity). ‘Virtual/augmented reality’ does make it possible to clearly display (and experience) 3D. The Academy for Digital Entertainment (ADE) of Breda University of Applied Sciences has created the BSR Quality Planner in Virtual Reality – as a hologram. It’s the world’s first segmentation model in AR. Breda University of Applied Sciences (professorship Digital Media Concepts) has deployed hologram technology in order to use and demonstrate the planning tool in 3D. The Microsoft HoloLens can be used to experience the model in 3D while the user still sees the actual surroundings (unlike VR, with AR the space in which the user is active remains visible). The HoloLens is wireless, so the user can easily walk around the hologram. The device is operated using finger gestures, eye movements or voice commands. On a computer screen, other people who are present can watch along with the user. Research showed the added value of the AR model.Partners:Sanoma MediaMarketResponse (SAMR)
A unique testing ground where the creative sector and education work together to better understand the possibilities around volumetric video capturing. Within a volumetric studio, dozens of cameras capture all the movements of a living subject simultaneously. These recordings are converted into a fully moving and digital image, which results in an image that is barely distinguishable from reality. Chronosphere gives content creators and scientists the unique opportunity to experiment with volumetric capturing, using the newest volumetric studio within De Effenaar. There is room for a total of twenty projects, and proposals can be submitted.Partners:De Effenaar 4DR Studios Wildvreemd Natlab 360 verbeelding Dutch Rose Media Hyperspace Institute Fontys Hogescholen TU/e Center for Humans & Technology
Nederland wil in 2050 circulair zijn. Dat vraagt een ongekende transitie in de wijze waarop onze samenleving onderneemt, samenwerkt, denkt en doet. Stedelijke regio’s zijn de geijkte plek om een transitie naar een circulaire economie in gang te zetten door hun dichte concentratie van kennis, kapitaal, data en resources op een relatief klein oppervlak. De baten die deze transitie oplevert zullen vooral in deze regio’s merkbaar zijn: minder verspilling, luchtvervuiling en CO2-uitstoot, meer economische waarde en sociale impact. CIRCOLLAB richt zich op het versterken van interdisciplinair praktijkgericht onderzoek voor de circulaire transitie in de metropoolregio Amsterdam (MRA). De SPRONG-groep bestaat uit lectoraten van de Centres of Expertise Urban Technology en Urban Governance & Social Innovation en de Faculteit Digitale Media en Creatieve Industrie van de Hogeschool van Amsterdam, Kenniscentrum Maatschappelijke Innovatie Flevoland van Hogeschool Windesheim en de Academie van Bouwkunst van de Amsterdamse Hogeschool voor de Kunsten. De SPRONG-groep combineert expertise vanuit het technologische, creatieve, economische en sociale domein en verricht praktijkgericht onderzoek naar ‘circulair denken en doen’, ‘circulair ondernemen’, ‘circulair menselijk kapitaal’ en ‘circulair samenwerken’ in relatie tot technische innovaties in twee waardeketens: de gebouwde omgeving en consumptiegoederen. De SPRONG-groep ontwikkelt, samen met actoren in de quadruple helix, een regionale infrastructuur voor inventariseren en prioriteren van onderzoeksbehoeften en het programmeren, opbouwen en uitwisselen van kennis. Hierbij worden kennis en ervaringen uit circulaire initiatieven, experimenten, onderzoek en onderwijs aan elkaar en aan fysieke experimenteerruimtes verbonden, om gezamenlijk van te leren, kennis te delen en op te schalen. Zo ontstaat een krachtige interdisciplinaire SPRONGgroep met de ambitie om het consortium uit te laten groeien tot dé regionale spil op het gebied van de circulaire transitie in grootstedelijke regio’s en een erkende (inter)nationale speler voor kennisuitwisseling en -opbouw op dit onderwerp.
