Video about Brabant Remembers Living History Augmented Reality app for NBTC Digital Innovations.
YOUTUBE
Car use in the sprawled urban region of Noord‐Brabant is above the Dutch average. Does this reflect car dependency due to the lack of competitive alternative modes? Or are there other factors at play, such as differences in preferences? This article aims to determine the nature of car use in the region and explore to what extent this reflects car dependency. The data, comprising 3,244 respondents was derived from two online questionnaires among employees from the High‐Tech Campus (2018) and the TU/e‐campus (2019) in Eindhoven. Travel times to work by car, public transport, cycling, and walking were calculated based on the respondents’ residential location. Indicators for car dependency were developed using thresholds for maximum commuting times by bicycle and maximum travel time ratios between public transport and car. Based on these thresholds, approximately 40% of the respondents were categorised as car‐dependent. Of the non‐car‐dependent respondents, 31% use the car for commuting. A binomial logit model revealed that higher residential densities and closer proximity to a railway station reduce the odds of car commuting. Travel time ratios also have a significant influence on the expected directions. Mode choice preferences (e.g., comfort, flexibility, etc.) also have a significant, and strong, impact. These results highlight the importance of combining hard (e.g., improvements in infrastructure or public transport provi-sion) and soft (information and persuasion) measures to reduce car use and car dependency in commuting trips.
MULTIFILE
In view of the 75th commemoration of the liberation of World War II, Visit Brabant asked BUas to connect the main heritage locations in the province through storytelling in order to attract more visitors.In 2015, we developed a narrative concept entitled “Crossroads. Life changing stories 40-45”. In 2016, we developed a brand guide which explains storytelling guidelines. In collaboration with Brabant Heritage and Brabant Remembers, in 2017-208, 15 meetings were organized all over the province to collect personal WWII narratives. From over 600 narratives, together with a group of historians, we selected 75 narratives. Under our guidance, these 75 narratives have been rewritten into Crossroads stories by some 20 different authors. Brabant Remembers has launched a marketing campaign and (digital and physical) experiences based on these stories. The aim is to touch visitors and local people emotionally with personal stories from the past, and to offer new ways of interacting with these stories, especially for young people.WhenThe project has been running since 2015. We currently play an advisory role in the development of the Brabant Remembers app (for example augmented reality videos), and in physical products such as the Dilemma Maze and the Stilllevens of Studio Verdult.Partners: Visit Brabant, Brabant Remembers, Erfgoed Brabant, Stichting Crossroads
