This research project helps Van Gogh Brabant in the redesign of 3 visitor centers in the province. It gives insight in the experience of potential visitors in relation to how stories are presented.As research material, we created four 6-minutes videos about Vincent van Gogh’s life in Brabant: 2 videos simply mentioned factual information, and 2 videos aimed at emotions by using storytelling techniques. The research team employed different methods, such as brain research, questionnaires and memory interviews, to see if and how the experience of these 2 types of videos differed.In the experience lab 42 participants were shown 2 of these videos. Brain research showed that the videos with storytelling lead to more attention than the factual videos without storytelling. Questionnaires demonstrated that videos with storytelling lead to a significant increase in people feeling ‘dragged into’ the story. People also had more detailed and vivid memories of these videos, and they identified stronger with Vincent, but especially with his brother Theo.Partner: Van Gogh Brabant
In view of the 75th commemoration of the liberation of World War II, Visit Brabant asked BUas to connect the main heritage locations in the province through storytelling in order to attract more visitors.In 2015, we developed a narrative concept entitled “Crossroads. Life changing stories 40-45”. In 2016, we developed a brand guide which explains storytelling guidelines. In collaboration with Brabant Heritage and Brabant Remembers, in 2017-208, 15 meetings were organized all over the province to collect personal WWII narratives. From over 600 narratives, together with a group of historians, we selected 75 narratives. Under our guidance, these 75 narratives have been rewritten into Crossroads stories by some 20 different authors. Brabant Remembers has launched a marketing campaign and (digital and physical) experiences based on these stories. The aim is to touch visitors and local people emotionally with personal stories from the past, and to offer new ways of interacting with these stories, especially for young people.WhenThe project has been running since 2015. We currently play an advisory role in the development of the Brabant Remembers app (for example augmented reality videos), and in physical products such as the Dilemma Maze and the Stilllevens of Studio Verdult.Partners: Visit Brabant, Brabant Remembers, Erfgoed Brabant, Stichting Crossroads
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