Denim Democracy from the Alliance for Responsible Denim (ARD) is an interactive exhibition that celebrates the journey and learning of ARD members, educates visitors about sustainable denim and highlights how companies collaborate together to achieve results. Through sight, sound and tactile sensations, the visitor experiences and fully engages sustainable denim production. The exhibition launches in October 2018 in Amsterdam and travels to key venues and locations in the Netherlands until April 2019. As consumers, we love denim but the denim industry, like other sub-sectors in the textile, apparel and footwear industries, faces many complex sustainability challenges and has been criticized for its polluting and hazardous production practices. The Alliance for Responsible Denim project brought leading denim brands, suppliers and stakeholders together to collectively address these issues and take initial steps towards improving the ecological sustainability impact of denim production. Sustainability challenges are considered very complex and economically undesirable for individual companies to address alone. In denim, small and medium sized denim firms face specific challenges, such as lower economies of scale and lower buying power to affect change in practices. There is great benefit in combining denim companies' resources and knowledge so that collective experimentation and learning can lift the sustainability standards of the industry and lead to the development of common standards and benchmarks on a scale that matters. If meaningful, transformative industrial change is to be made, then it calls for collaboration between denim industry stakeholders that goes beyond supplier-buyer relations and includes horizontal value chain collaboration of competing large and small denim brands. However collaboration between organizations, and especially between competitors, is highly complex and prone to failure. The research behind the Alliance for Responsible Denim project asked a central research question: how do competitors effectively collaborate together to create common, industry standards on resource use and benchmarks for improved ecological sustainability? To answer this question, we used a mixed-method, action research approach. The Alliance for Responsible Denim project mobilized and facilitated denim brands to collectively identify ways to reduce the use of water and chemicals in denim production and then aided them to implement these practices individually in their respective firms.
This project covers multiple avenues of work on regional, national, and international policy discourse around the entertainment and creative (e.g. artistic) video game sector. Historically, policy makers have been wary of supporting the video game industry, but the diverse and modern video games industry deserves support and investment to build its presence in education, society, and business. Directing this support for the greatest impact requires informed decisions.This work continues the successful research of the Gaming Horizons project and its publications and activities.
There are many digital tools and online agendas that try to help people in getting a clear overview of the cultural events and venues available in their city. They generate an overview which is quite suitable for finding commercial, mainstream entertainment events but most of the time they lack the ‘in depth’ content. As such, they are quite ‘generic’ and overlook the niches and specific sub-genres that define the heart of the cultural sector of a city (and match the individual preferences of the consumer). On the other hand, larger cities, with more than 100.000 inhabitants, may have websites or apps that counter this mainstream approach but tend to be too ‘cultural’, in the sense that they focus on artistic niche cultures or on specific events for very small target audiences. Both approaches make it challenging for (starting) artists to reach their potential audiences in a structural way and in that sense ‘valorise’ their content. A combination of those approaches could work, but that leads to the problem of overchoice, and requires a better filtering system. The “Just What I Want project” aims to bridge this gap in approach and uses the knowledge of experienced parties like the Groningen Night Mayor and the conclusions that were drawn after 3 years of the existence of the Here & Now in Groningen platform to generate a new form of cultural participation. This participation is intended to suit a wide variety of audiences and their potential events as well as venues and the audience that they search for.
