Social companies part two: Back to the heart of the matter: recursion and the revival of meaning

The Internet is changing the way we organize work. It is shifting the requirement for what we call the
‘schedule push’ and the hierarchical organization that it implies, and therefore it is removing the type of
control that is conventionally used to match resources to tasks, and customer demand to supplies and
services. Organizational hierarchies have become too expensive to sustain, and in many cases their style of
coordination is simply no longer necessary. The cost complexity of the industrial complex starts to outweigh
the benefits and the Internet is making it redundant.