In deze bijdrage wordt het gebruik van sociale media gekoppeld aan stakeholderengagement en stakeholderdialoog. De bijdrage start breed met de verantwoordelijkheden van organisaties. Dit wordt gekoppeld aan de digitale ontwikkelingen in de samenlevingen manieren om echt verbindingen te maken met de stakeholders door engagement en dialoog. In deze bijdrage wil de auteur de dialoog en engagement verder toelichten en toepassen op overheidsorganisaties zoals gemeenten. Er wordt ingegaan op de voordelen, maar ook op de gevaren van verregaande interactie op digitale media. Daarbij zullen de voorwaarden en risico’s voor digitale interactie worden geschetst. Dit is voor zoveel als mogelijk toegespitst op de overheidsorganisatie en dan nog specifieker de gemeentelijke organisatie.
The potential of technological innovation to address urban sustainability has been widely acknowledged over the last decade. Across cities globally, local governments have engaged in partnership arrangements with the private sector to initiate pilot projects for urban innovation, typically co-funded by innovation subsidies. A recurring challenge however is how to scale up successful projects and generate more impact. Drawing on the business and management literature, we introduce the concept of organizational ambidexterity to provide a novel theoretical perspective on sustainable urban innovations. We examine how to align exploration (i.e., test and experiment with digital technologies, products, platforms, and services) with exploitation (i.e., reaping the financial benefits from digital technologies by bringing products, platforms, and services to the market), rooted in the literature on smart cities. We conclude that the concept of ambidexterity, as elaborated in the business and management literature and practiced by firms, can be translated to the city policy domain, provided that upscaling or exploitation in a smart city context also includes the translation of insights from urban experiments, successful or not, into new routines, regulations, protocols, and stakeholder/citizen engagement methods.
