Little consensus has emerged about how organizational performance should be defined and measured. Most studies have used traditional approaches to give their own perspective about organizational performance and effectiveness, but none have recently tried to encompass these different views into one unified model. In the present paper, Chelladurai's systems view of organizations is used to integrate the dimensions of organizational performance highlighted by previous studies on non-profit sport organizations. These organizational performance dimensions are highlighted and categorized into macro-dimensions (e.g., financial resources acquisition, size, internal atmosphere, organizational operating, financial independence, achieving elite sport success and mass sport participation). Relationships between these macro-dimensions are analyzed. A multidimensional framework is developed which gives an overview of which dimensions constitute organizational performance in non-profit sport organizations and of how to measure them. Further research directions and management implications are discussed.
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Today, Dutch National Non-profit Sports Organizations (NNSFs) experience financial pressures. Two indications for this are described in this paper i.e. increased competition in the sports sector and changes in subsidy division. Decreasing incomes from subsidies can be compensated with either increasing incomes from a commercial domain or increasing incomes from member contributions. This last solution has been the motive for the increasing interest in the use of marketing techniques as a solution for the growing uncertainties. Many NNSFs have participated in a special marketing program in order to enlarge their marketing awareness and create a marketing strategy. This paper deals with possible impediments resulting from the implementation of the marketing strategies. It is primarily based on a literature review, however, the first results from a qualitative research to the increasing use of marketing techniques among NNSFs provides insights in the experienced impediments of NNSFs .
Dutch National Sports Organizations (NSFs) is currently experiencing financial pressures. Two indications for this are described in this paper i.e. increased competition in the sports sector and changes in subsidy division. Decreasing incomes from subsidies can be compensated with either increasing incomes from a commercial domain or increasing incomes from member contributions. This latter solution is gaining interest as a solution for the uncertainties. Many NSFs have therefore participated in a special marketing program in order to enlarge their marketing awareness and create a marketing strategy, in order to (re)win market share on the sports participation market and gain a more stable financial situation. This paper introduces my research related to the introduction of marketing techniques within NSFs and the change-over to become market oriented. An overview of existing literature about creating marketing strategies, their implementation, and market orientation is given. This outline makes obvious that the existing literature is not sufficient for studying the implementation of marketing techniques and market orientation within NSFs. Therefore, it shows the scientific relevance of my research. The paper concludes with the chosen research methodology.
