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There is a growing debate about the use of creativity for sustainable development, particularly in terms ofincreasing the creative potential of cities. However, studies based on the experiences and perspectives ofleading authors in this area are limited. Greg Richards is a long-standing researcher on the application ofcreativity in various socio-economic sectors, including creative tourism, creative cities, economy, and creativeindustries. This study, based on a semi-structured interview conducted with Greg Richards, seeks to presentsome reflections and ideas for ways forward, considering the scenario before, during, and after the Covid-19pandemic and its possible effects on the new economy. Particular attention is paid to the emerge of ‘glocal’creativity, especially related to the UNESCO Creative Cities.
MULTIFILE
There is a growing debate about the use of creativity for sustainable development, particularly in terms ofincreasing the creative potential of cities. However, studies based on the experiences and perspectives ofleading authors in this area are limited. Greg Richards is a long-standing researcher on the application ofcreativity in various socio-economic sectors, including creative tourism, creative cities, economy, and creativeindustries. This study, based on a semi-structured interview conducted with Greg Richards, seeks to presentsome reflections and ideas for ways forward, considering the scenario before, during, and after the Covid-19pandemic and its possible effects on the new economy. Particular attention is paid to the emerge of ‘glocal’creativity, especially related to the UNESCO Creative Cities.
MULTIFILE
As part of an undergraduate research design class, we measured tourism experiences of 617tourists, during a day, and their potential impact, in a quantitative, cross-sectional manner. In May2023, a total of 30 tourism and experience design students teamed up from Breda University ofApplied Sciences, Netherlands, and Brigham Young University students, United States, andapproached tourists at 45 various tourist hot spots in the Rotterdam and the Amsterdam area
As part of an undergraduate research design class, we measured tourism experiences of 617tourists, during a day, and their potential impact, in a quantitative, cross-sectional manner. In May2023, a total of 30 tourism and experience design students teamed up from Breda University ofApplied Sciences, Netherlands, and Brigham Young University students, United States, andapproached tourists at 45 various tourist hot spots in the Rotterdam and the Amsterdam area