This paper examines the (collective) performance of identities in an event context. During events, the participants not only engage in face-to-face performances, but also in the collective performances of crowds and audiences. This study analyses collective performance using Collins’ framework of Interaction Ritual Chains, which combines Goffman’s performance metaphor with Durkheim’s work on rituals and collective effervescence. This provides a more complete analysis of the ways identities are performed and (re)constructed during an event. This qualitative study presents the case of the Redhead Days, the world’s largest gathering of redheads. Visitor interviews and participant observation over four editions of the event show how a temporary majority of redheads is created, which greatly impacts both face-to-face and collective performance. Social practices that facilitate performance include photographing and storytelling. The data reveal that collective performance is inherently different from face-to-face performance, and that the combination of the two contributes to a change in narrative identities of the event attendees
The wide use of social media has facilitated new social practices that influence place meaning. This paper uses a double case study of two neighborhood blogs in gentrifying communities, to explore the role of social media in sharing place associations and community formation. Drawing on Collins’ theory of interaction ritual chains, this research project investigates how the intertwining of online and offline interaction around the blogs creates interaction chains whereby the place associations of participants in the blog become more aligned, creating an alternative place narrative. Analyses of the dynamics of involvement with the blogs show how social interactions spurred by the blogs generate emotional energy, group solidarity, feelings of morality, meaningful symbols, and feelings of place attachment among the participants. This article illuminates how the emerging process of place (re)making spurred by interaction with the blog emerges from both everyday unplanned behavior and strategic aims of the actors.
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