Some of the most valuable companies in the world accumulated their fortunes as a result of a business model innovation built upon matured technologies. Now the majority of them are investing and shifting their focus to the development of new technologies such as AI, blockchain and genetic editing. If an organization is to remain profitable, it needs to be able to quickly adjust its structure to the rapidly changing context. We contend that a way to do so is to build an organizational structure that is conductive to both generative and evaluative prototypes. We report on our action research with a leading European airline following the transformation of a team of four into a new department, through the lenses of continuous prototyping. We then propose an initial framework that conceptualises organizational prototypes and provides a rational and systematic way of approaching the devising of such. Finally, we outline several directions for further research. https://doi.org/10.33114/adim.2019.07.227 LinkedIn: https://www.linkedin.com/in/christine-de-lille-8039372/
Design en research zijn twee kennisgebieden met elk eigen standaarden, methoden en tradities. Applied Design Research betreft vormen van onderzoek waarbij ontwerpen een fundamenteel onderdeel vormt van het onderzoek. Het kan zich heugen op een groeiende belangstelling, ook buiten de wereld van design, maar wat is het precies? Het boek bevat een mozaïek van 22 artikelen van 25 lectoren en onderzoekers, die gezamenlijk een goed beeld geven, maar waarbij geen van de artikel het geheel overziet. Het toont een vorm van onderzoek die even praktijk- als toekomstgericht is. Het boek wordt ingeleid met een introductie die het boek ordent in 5 thema’s: (1) het vizier op de toekomst; (2) de drang om de wereld te verbeteren; (3) ontwerpen en onderzoeken mét anderen; (4) bruggen bouwen tussen disciplines; en (5) de opgave voor ADR.
Tom van Weert argues that economic, societal and cultural developments in indus-trialized countries push for educational innovation. He sees Information and Communication Technology (ICT) as enabling factor of this innovation. His line of reasoning is the following. Knowledge intensive economies have a need for modern professionals with new qualifications. These professionals have to be able to produce concrete business results, but need also to contribute to essential business knowledge, needed to survive in a highly competitive and changing environment. Knowledge creation is becoming part of working and is therefore not anymore the exclusive right of research institutions. In this light, universities as breeding place of modern professionals, need to redefine their role in much more fundamental ways than simply continuing old practices by modern ICT means. A new educational paradigm is needed, integrating learning, working and knowledge creation. Situation based learning environments may be the materialization of this new paradigm.
