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This study introduces the first steps of an on-going project and examines the suitability of biometric measurements for the analysis of dining experiences in combination with self-reports by 25 participants.
In this study, we test the immersive character in an interactive content narrative developed for Microsoft HoloLens 2 mixed reality glasses in the dining context. We use retrospective think aloud protocol (RTAP) and galvanic skin response (GSR) to explore different types of immersion that can be created through interactive content narratives. Leaning on the core dimensions of the experience economy, we expand the current understanding on the role of immersion through integration of four immersive experience facilitators. The study revealed that these immersive experience facilitators occur simultaneously and can be enhanced through interactive content narrative design. Perceived novelty and curiosity were identified as key determinants to keep consumers engaged in the immersive experience and engage with the content. The study verifies the use of galvanic skin response in combination with retrospective think aloud protocol as a suitable approach to measure emotional engagement potential in interpreting consumers’ recollection of immersive experiences.
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Dit artikel gaat over de mogelijke introductie van micro-aardappelen, ofwel microtubers, op de Europese markt en de uitdagingen met betrekking tot alkaloïden. Aardappelen zijn wereldwijd essentieel voor voedselzekerheid, maar microtubers, kleine aardappelknollen, blijven relatief onbekend. Nederlandse producenten overwegen deze kleine knollen te gebruiken voor voedselproducten, maar de aanwezigheid van alkaloïden is een belangrijk aandachtspunt. Alkaloïden zijn natuurlijke stikstofhoudende verbindingen die in veel planten voorkomen, waaronder aardappelen (Solanum tuberosum L.). Sommige alkaloïden, zoals solanine en chaconine, kunnen schadelijk zijn bij inname in grote hoeveelheden, terwijl andere gunstige effecten kunnen hebben, zoals antioxidanten-eigenschappen. De regulering en etikettering van alkaloïden in voedsel variëren, wat de uitdagingen voor producenten benadrukt. Hoewel er interesse lijkt te zijn in microtubers in de Europese fine dining sector, zijn er momenteel weinig aanwijzingen voor een aanzienlijke markt voor consumptie van deze kleine aardappelen in Europa. In Oost-Aziatische landen worden microtubers voornamelijk gebruikt als pootgoed, wat de huidige beperkte kennis over het marktpotentieel in Europa benadrukt. Dit artikel benadrukt het belang van zorgvuldige teeltpraktijken en marktonderzoek voordat er grootschalige investeringen worden gedaan in de commerciële teelt van microtubers voor consumptie in Europa. De wetgeving met betrekking tot alkaloïden is momenteel nog niet concreet, en verder onderzoek is nodig om de gezondheidseffecten en mogelijke risico's beter te begrijpen. Samengevat, dit artikel biedt inzichten in de potentie van microtubers op de Europese markt, waarbij rekening wordt gehouden met de aanwezigheid van alkaloïden en hun impact op gezondheid en voeding. Het stimuleert producenten en onderzoekers om de mogelijkheden van microtubers verder te verkennen en te benutten.
We live in a society that is increasingly dominated by technology-mediated interactions and consumption of experiences. It has opened pathways to innovative immersive technology concepts in the food and dining context, contributing to the development of a consumption-oriented society. This project addresses the challenge how to stimulate consumers through immersive technology designs to make conscious choices leading to more sustainable behaviors in the food and dining context. This project evolves around designing and testing Extended Reality (XR) technology-mediated immersive food experiences in the food and dining context to stimulate sustainable food consumption behavior. It includes the use of complementing measurement tools to test the effectiveness of XR designs to make better XR technology design choices that can stimulate change in consumption behavior.
We had been involved in the redesign of the 4 Period Rooms of the Marquise Palace, also called the Palace of Secrets, in Bergen op Zoom. This design was based on the biography of a historical figure: Marie Anne van Arenberg, whose dramatic life was marked by secrets. Each of the 4 rooms represents a turning moment in Marie Anne’s story: the official marriage, the secret marriage and the betrayal, the dilemma and choice, with, in a final room, the epilogue. These different episodes are reflected in the way the rooms are furnished: the ballroom, the bedroom, the dining room. The Secret Marquise as design and exhibition has brought more visitors to the museum. As designers and researchers, however, we were interested in understanding more about this success, and, in particular, in understanding the visitors experience, both emotionally and sensorially at different moments/situations during the story-driven experience.In the fall of 2021, the visitors’ lived experience was evaluated using different approaches: a quantitative approach using biometric measurements to register people’s emotions during their visit, and a qualitative one consisting of a combination of observations, visual imagery, and interpretative phenomenological analysis (IPA).Qualitatively, our aim was to understand how respondents made sense of Marie Anne’s story in the way in which this was presented throughout the exhibition. We specifically looked at the personal context and frame of reference (e.g., previous experiences, connection to the visitor’s own life story, associations with other stories from other sources). In the design of the rooms, we used a combination of digital/interactive elements (such as a talking portrait, an interactive dinner table, an interactive family painting), and traditional physical objects (some 17th century original objects, some reproductions from that time). The second focal point of the study is to understand how these different elements lead the visitors experience.