The report from Inholland University is dedicated to the impacts of data-driven practices on non-journalistic media production and creative industries. It explores trends, showcases advancements, and highlights opportunities and threats in this dynamic landscape. Examining various stakeholders' perspectives provides actionable insights for navigating challenges and leveraging opportunities. Through curated showcases and analyses, the report underscores the transformative potential of data-driven work while addressing concerns such as copyright issues and AI's role in replacing human artists. The findings culminate in a comprehensive overview that guides informed decision-making in the creative industry.
MULTIFILE
SMEs represent a very important part of the European economy today, and within this SME group the creative sector is recently one of the fastest growing sectors. Our paper studies the innovation management of 105 creative SMEs in Flanders and the Netherlands, based on the innovation diagnostic instrument, developed by Mazzarol & Reboud (2006). On the side of the „innovation climate‟ we identified many stimulating factors such as the well developed infrastructure and proximity of logistics and suppliers and an innovative and stimulating life style in the global area of Flanders and the Netherlands. However, we identified many restricting legislations and regulations that seem to hamper seriously most creative SMEs. Above that, many creative SMEs fail to find sufficient access to capital to invest in their growing innovative activities. We observe that the Dutch creative SMEs find more easily access to external financial resources and governmental support and subventions than their Flemish colleagues. Finally, the use of managerial tools like a SWOT analysis or setting up a solid financial or business plan seems very uncommon but required among creative SMEs.
A unique testing ground where the creative sector and education work together to better understand the possibilities around volumetric video capturing. Within a volumetric studio, dozens of cameras capture all the movements of a living subject simultaneously. These recordings are converted into a fully moving and digital image, which results in an image that is barely distinguishable from reality. Chronosphere gives content creators and scientists the unique opportunity to experiment with volumetric capturing, using the newest volumetric studio within De Effenaar. There is room for a total of twenty projects, and proposals can be submitted.Partners:De Effenaar 4DR Studios Wildvreemd Natlab 360 verbeelding Dutch Rose Media Hyperspace Institute Fontys Hogescholen TU/e Center for Humans & Technology
Dit project richt zich op het in kaart brengen van de rol van servicedesignbureaus in het versnellen van de transformaties die nodig zijn om de problemen in Nederlandse stedelijke kernen aan te pakken. De creatieve industrie is bij uitstek in staat oplossingen voor stedelijke kernen te ontwikkelen en in dit project onderzoeken hoe zij met Key Enabling Methodologies bezoekersbelevingen in steden kunnen orkestreren en ontwerpen. Zij ondersteunen hierbij niet alleen individuele retail- en cultuurorganisaties in hun functie, maar dragen daarbij ook bij aan het oplossen van meer algemene problematiek van stedelijke kernen, zoals leegstand en verminderde leefbaarheid. We richten ons in het bijzonder op: 1) De rol van servicedesign in de orkestratie en vormgeven van een gezamenlijke bezoekersbeleving van cultuur- en retailorganisaties om de kwaliteit en leefbaarheid van stedelijke gebieden en de noodzakelijke innovatie te realiseren. 2) Verkennen en uitwerken van passende sleutelmethodologieën (KEM’s) om deze orkestratie en vormgeving en samen met stakeholders (in het bijzonder retail en cultuur) uit te voeren. 3) Opbouwen van het consortium voor een SIA-RAAK-aanvraag. Dit project levert een set van ontwerpeisen om servicedesignbureaus optimaal in staat te stellen de gezamenlijke orkestratie van de bezoekersbeleving van cultuur- en retailinstellingen vorm te geven. Tegelijkertijd brengt het project in kaart hoe een innovatie-ecosysteem waarin cultuur en retail samenwerken met servicedesignbureaus gestructureerd kan zijn. Dit project vormt de opmaat naar een SIA-RAAK-aanvraag met dezelfde of vergelijkbare stakeholders. De deliverables van het project zijn: 1. Visualisatie en rapport met overzicht van KEM’s en de toegevoegde waarde. 2. Visueel overzicht verschillende soorten stakeholders, belangen en posities in het winkelgebied voor een drietal binnenstedelijke gebieden. 3. Visualisatie van het orkestratie proces en de benodigde KEM’S 4. Toolkit cultuur/retail: methodieken en tools voor samenwerking cultuur en retail in winkelgebied 5. Verslag van kick-off en vraagarticulatieproces 6. Concept RAAK-aanvraag 7. Blog op platformdenieuwewinkelstraat.nl
Our world is changing rapidly as a result of societal and technological developments that create new opportunities and challenges. Extended Realities (XR) could provide solutions for the problems the world is facing. In this project we apply these novel solutions in food and hospitality. It aims to tackle fundamental questions on how to stimulate a healthy and vital society that is based on a sustainable and innovative economy. This project aims to answer the question: How can Extended Reality (XR) technologies be integrated in the design of immersive food experiences to stimulate sustainable consumption behavior? A multidisciplinary approach, that has demonstrated its strength in the creative industry, will be applied in the hospitality and food sector. The project investigates implications and design considerations for immersion through XR technology that can stimulate sustainable consumption behavior. Based on XR prototypes, physiological data will be collected using biometric measuring devices in combination with self-reports. The effect of stimuli on sustainable consumption behavior during the immersive experience will be tested to introduce XR implementations that can motivate long-term behavioral change in food consumption. The results of the project contribute towards developing innovations in the hospitality sector that can tackle global societal challenges by exploiting the impact of new technology and understanding of consumer behavior to promote a healthy lifestyle and economy. Next to academic publications and conference contributions, the project will develop a handbook for hospitality professionals. It will outline steps and design criteria for the implementation of XR technologies to create immersive experiences that can stimulate sustainable consumption behavior. The knowledge generated in the project will contribute to the development of the curriculum at the Academy for Hotel and Facility at Breda University of Applied Sciences by introducing a technology-driven experience design approach for the course Sustainable Strategic Business Design.
