New Dutch agrifood business models are emerging in response to economic, social and ecological pressures: new players arrive, new logistical pathways come to the fore and innovative consumer and farmer relationships – food coöperatives – are forged. How do new business models relate to reconfiguring the Dutch agrifood system? Our research combines future exploration (backcasting) and analysis of new business models. We developed three agrifood transition scenarios with various groups of stakeholders. For each scenario, we then analysed a specific, representative business model to explore the different roles of business models in agrifood transition. Business models in the “Added value in and with the countryside” already exist and occupy a niche in the market. However, a breakthrough of these business models require large-scale institutional and behavioural change. Business models in the “New products, specific markets” exist but are rare. They usually concern high-value specialist products that could result in widespread market change, but might require little institutional change. The “Sustainable production methods” most resembles the current system. Some associated business models become successful, but they have difficulty distinguishing themselves from conventional produce, which raises questions about whether business models are able to drive a transition in this direction. Thus, our results lend credence to the hypothesis that different transition pathways offer specific potential for and requirements of new business models.
MULTIFILE
A year later, in 2013, the Westerkwartier Area Cooperative was established – a new form of cooperation at the regional level, involving hundreds of dairy farmers, other SMEs, Terra MBO as the representative of the knowledge institutions in the region, the National Forest Service in the Netherlands (‘Staatsbosbeheer’), the Groningen Countryside Association (‘Landschapsbeheer Groningen’) and, later on, the De Zijlen healthcare institution. A year later, this initiative was followed by the establishment of the Southwest Drenthe Area Cooperative, another formalised multi-stakeholder cooperative on a large scale, bound together by a shared agenda. The members of these two new cooperatives sought to bring together and strengthen local and sectoral initiatives at the regional level. Because of their close cooperation with knowledge institutions, they hoped that practice-based research would yield a lot of results. At the many evening meetings and during workshops, spirited debates were held about new concepts such as bio-based economy, new concepts in food and health, alternative methods of energy production, but also ways of improving the quality of life in the region, strengthening the tourism industry and creating jobs for young people. Those involved were all too aware that the existing educational and research institutes and government agencies, and the organisational structures used by businesses, tend to do more harm than good, which led to the call for Next Education, Next Governance and Next Business. It became apparent from these discussions that there were many knowledge questions to be explored, and the need arose for a permanent link with the knowledge institutions through the establishment of a separate professorship focused on sustainable and cooperative entrepreneurship for the benefit of the entrepreneurs involved as well as for the education sector, the government and the general public. This is how the Sustainable Cooperative Entrepreneurship professorship came about, as part of the Sustainable Financial Management professorship chaired by Dr Margreet Boersma at Hanze University of Applied Sciences Groningen’s School of Financial and Economic Management. I am honoured to be giving this new professorship shape, and I would like to point out that I will not be doing this on my own – I am only the figurehead of a very substantial group of innovative and ambitious entrepreneurs, students, lecturers, public servants, citizens and colleagues. The Innovation Army is marching. And if you are not a part of it yet, now is the time to get involved!
There has probably never been such an intense debate about the layout of the countryside as the one that is currently raging. There are serious concerns about the landscape, which is being rapidly transformed by urbanization and everything associated with this process, and not only in the Netherlands but also far beyond its borders. Everyone has something to say in this society-wide debate, from local to national governments, from environmental factions to the road-user's lobby, and from those who are professionally involved to concerned private parties. In many cases it is a battle between idealized images and economic models, between agricultural reality and urban park landscapes, between ecological concerns and mobility. This issue of OASE explores the potential significance of architectonic design for transformation processes on the regional scale. Besides considering the instruments that are available to the designer to fulfil this task, the authors also consider how the design can exercise a 'positive' influence on such processes. The various contributions shed light on the potential significance of territory in contemporary design practice and offer critical reflection on the topical discourse that has evolved over recent years.
