Service of SURF
© 2025 SURF
Shima Rezaei Rashnoodi (Project lead Universidad de Monterrey) & Marnix S. van Gisbergen (Project Lead), Felipe Lega (Animation), Guillermo Enrique Lavin Montero (Art).
YOUTUBE
Het organiseren van grootschalige festivals laat voorlopig nog op zich wachten, musea mogen alleen open voor kleine groepen en winkels hebben een strikt deurbeleid. Met deze fysieke beperkingen nemen kansen voor organisaties om (potentiële) klanten aan zich te binden aanzienlijk af. Het lectoraat Crossmedia van de Hogeschool van Amsterdam onderzoekt welke rol virtual reality (VR) kan spelen bij het verrijken van klantervaringen en het overbruggen van de fysieke afstand tussen organisatie en klant. Daarbij richt zij zich specifiek op de vraag of er middels VR waardevolle verbintenissen tot stand kunnen komen tussen deelnemers en events, bezoekers en musea én tussen klanten en winkels. Een vraag die nu, in de 1,5 meter samenleving waar wij ons in bevinden, relevanter is dan ooit.
LINK
Created for the 2019 Prague Quadrennial’s 36Q°, Blue Hour VR was a site-responsive mixed reality performative installation that placed the spectator, as experiencer, within a hybrid landscape of real- time three-dimensional computer graphics and 360-degree video. This article describes the design process, staging and experience of Blue Hour VR from the vantage point of its creators. Using a phenomenological perspective, the article discusses how Blue Hour VR staged presence and embodiment within an intermedial haptic experience. Blue Hour VR demonstrates how virtual reality technology can be harnessed by a mixed reality performance design, which includes both the material and virtual environment, creating a complex stratigraphy of intermedial textures and visual dramaturgies that co-exist inside, outside and in between perceptual realities. In doing so, the article aims to contribute to the limited body of work on mixed and virtual reality in the context of theatre and performance design.
First Virtual Reality Museum for Migrant Women: creating engagement and innovative participatory design approaches through Virtual Reality Spaces.“Imagine a place filled with important stories that are hard to tell. A place that embodies the collective experience of immigrant women during their temporary stay”. In this project the first museum around immigrant women in Virtual Reality is created and tested. Working with the only migration centre for women in Monterrey, Lamentos Escuchados, project members (professional developers, lecturers, and interior design, animation, media and humanity students) collaborate with immigrant women and the centre officials to understand the migrant women stories, their notion of space/home and the way they inhabit the centre. This VR museum helps to connect immigrant women with the community while exploring more flexible ways to educate architects and interior designers about alternative ways of doing architecture through participatory design approaches.Partners:University of Monterey (UDEM)Lamentos Escuchados