MULTIFILE
Waste separation at companies is considered a priority to achieve a circular and sustainable society. This research explores behaviour change poli-cies for separating the organic fraction of municipal solid waste (OFMSW) at Small and Medium Enterprises (SMEs), particularly in cities. At SMEs, co-work-ers are responsible for waste disposal. Therefore, their behavioural intention to-wards pro-environmental action plays a major role. In this study, we have used agent-based modelling and simulation to explore the waste behaviour of the ac-tors in the system. The models were co-created in participatory workshops, sur-veys and interviews with stakeholders, domain experts and relevant actors. Ad-ditionally, we co-created and tested practical social and technical interventions with the model. We used the collaborative modelling method Lange reported to conceptualise, implement, test and validate the models. Five policies that affect waste separation behaviour were included in the model. The model and simula-tion results were cross-validated with the help of a literature study. The results were validated through experts and historical data to sketch a generalisable idea of networks with similar characteristics. These results indicate that combinations of behaviour profiles and certain policy interventions correlate with waste sepa-ration rates. In addition, individual waste separation policies are often limitedly capable of changing the behaviour in the system. The study also shows that the intention of co-workers concerning environmental behaviour can significantly impact waste separation rates. Future work will include the role of households, policies supporting separating multiple waste types, and the effect of waste sep-aration on various R-strategies.
Purpose: It has been established that values, beliefs and norms are good predictors of pro-environmental behaviour; however, it is less explored how these constructs can be influenced. The purpose of this paper is to assess whether the COVID-19 pandemic, as a shock event, was a “game changer” or it had limited impacts on deep-rooted travel patterns. Design/methodology/approach: To understand whether the pandemic has influenced people’s value orientations with regards to sustainable travel, the authors have made use of the value–belief–norm (VBN)theory of environmentalism and conducted a large-scale survey in Germany, Italy, France, The Netherlands and UK (N = 1545). Findings: The findings showed that the pandemic caused only temporary change in deep-rooted travel patterns as (self-reported) pre-pandemic behaviour of respondents align with their value orientations and proved to be a good predictor of projected travel behaviour. Based on projected travel behaviour and value orientations, four market segments were identified – Frontrunners, Laggards, Comfortable Crowd and Entitled Stewards. While all segments showed willingness to adapt, the authors found variations in the extent of adaption and in the phases of the customer journey where travellers are likely to make changes. Originality/value: According to our knowledge, using the VBN theory of environmentalism to understand the impact of shock events on deep-rooted travel patterns represents a new perspective. Moreover, to the best of authors’ knowledge, this study is one of the first, written in the midst of the COVID-19 pandemic, which looks at the impact of the health crisis on deep-rooted travel patterns, instead of the commonly studied risk perception.
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