This study examines the motives of employees to engage in workrelated social media use – i.e. the use of personal social mediaaccounts to communicate about work-related issues. The theory ofplanned behavior (TPB) was used to explain this behavior.Because social media can enable users to express theiridentities, social identity expressiveness and self-identityexpressiveness were added to the TPB model. Through an onlinequestionnaire, using purposive sampling technique, 514 Dutchemployees were asked about their social media use and motivationto do so. We used structural equation modelling (SEM) to testour hypotheses. Results indicate that these identity constructsenhance the predictive ability of the TPB. As such, workrelationsocial media use is likely to take place spontaneouslyrather than deliberately and consciously planned.
OBJECTIVE: The aim of this study was to develop an index for oral hygiene behavior (OHB) and to examine potential predictors of this actual behavior based on the theory of planned behavior (TPB). Measures of oral health knowledge (OHK) and the expected effect of having healthy teeth on social relationships were included too.MATERIAL AND METHODS: Using an Internet questionnaire, 487 participants were asked about actual OHB, attitudes (ATT), social norms (SN), perceived behavioral control (PBC), OHK, and expected social outcomes (ESO). Based on a Delphi method involving oral health professionals, a new index for OHB was developed, including tooth brushing, interdental cleaning, and tongue cleaning.RESULTS: Regression analysis revealed that the TPB variables (ATT, SN, and PBC) and OHK explained 32.3% of the variance in self-reported OHB.CONCLUSION: The present findings indicate that socio-psychological consequences play a role in oral health care.
Recently Leroy et al. (2008) tested if the Theory of Planned Behavior (TPB) predicts exit behavior of entrepreneurs: liquidation or transfer. He added the purchasers view to the TPB: firm viability and intangible assets. We retested Leroy et al. hypotheses on a more refined dataset of 136 firms in another country. Our study confirms the finding of Leroy et al.. We find though that the firm’s viability, the intangible assets and the client base are better predictor than intentions from the TPB.
