The current project aims at better understanding how narrative characteristics in stories function in the liking, moral evaluation, and enjoyment of narratives featuring morally ambiguous characters (MACs). Shafer and Raney (2012) found that viewers differently enjoyed a heroic versus MAC-centered narrative. Building on this approach, a mixed-method design was used to investigate character development in two morally ambiguous narratives. Results of both a qualitative content analysis and an experiment provide support for the claim that character development is a central mechanism to explain viewer responses to MACs in narrative content. Thus, this study provides new directions for understanding characters in media research.
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According to Zillmann (2000) viewers function as “untiring moral monitors”; relentlessly coming to moral judgments about the actions and motives of protagonists and antagonists. How does this “moral monitoring” apply to morally ambiguous crime TV drama that features unlawful protagonists? The current exploratory study is based on qualitative interviews (N = 3 × 20) that aimed to provide insight in the grounds of moral evaluations of three selected episodes of mobster drama series The Sopranos. Viewers of three distinctive moral subcultures (i.e., prisoners, law enforcement agents, and civilians) were interviewed. The results revealed that the majority of prisoners and law enforcement agents grounded their moral evaluations mostly in their professional opinions and experiences, and came to fairly strict, yet different moral evaluations. In contrast, most of the civilians had a more “lenient” association with narratives and characters. Civilians generally based their evaluations on the morally ambiguous story world, and therefore showcased more nuances in their moral judgments.
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At the 75th anniversary of the end of the Second World War, questions arise if contemporary audiences still find historical accounts relevant. Fundamental to understanding the relevance of stories from the war is assessing their emotional impact on leisure participants from various social groups. We used the social identity theory framework to assess differences in emotional reactions of Dutch and German visitors to stories of the Second World War presented at a Dutch museum exhibit. Emotional reactions were measured using physiological signals of heart rate and heart rate variability as well as self-report. Emotions experienced were mixed and often, but not always, different between Dutch and German participants. Patterns in the physiological and self-report data differed. Many of the significant differences were generally consistent with a collective guilt account of German social identity, but the findings as a whole were more complex than could be predicted by existing social identity accounts. Specifically, participants did not simply categorize themselves with either national or human identities of characters based on what their respective stories emphasized. We conclude that stories of the Second World War are still relevant, but touch on audiences’ nationalities in a complex way, beyond simple historical categories.
