TRACES helps European museums identifying, developing and sharing know-how, competencies and skills required to develop and implement a digital strategy focused on audience development.
In an increasingly dynamic digital consumer context, most cultural sectors are lagging behind when it comes to catering to significant shifts in the way people experience, interact or share content. European museums do not all yet fully use the digital technologies available to close this digital gap. TRACES will bring together these museums in need of capacity building about ‘going digital’. In three cross-border workshops, we transfer knowledge and educate museum professionals, together with experts and students, in the deployment of innovative digital technologies to communicate and engage with new or existing audiences. Participants will have hands-on experience on (a) how to develop a digital strategy, (b) create digital stories and (c) integrate innovative media technologies. This project will give museums the necessary insights into how to adjust to the digital shift and will initiate the adaptation of the study programmes to the current need of digitisation in the cultural industries.
Partners:
Thomas More
MMEx
LINK
The museum world is rapidly changing from being collection-centred to being community-centred and for the public. Apart from broadening access to collections through, for example, digitisation initiatives, new ways of involving the public more meaningfully and at various levels have emerged. Experiences inside museums have become more engaging, by extending the experience beyond the physical visit, or by involving the public in various forms of crowdsourced stewardship of collections. In this book, we explore the design implications that go along with these developments, all concerned with diversifying and making the engagement of the public in museum experiences more rewarding. We focus on the design implications associated with museums reaching out to crowds beyond their local communities, on experimenting with novel technologies and on conceiving experiences embedded in connected museum systems and large institutional ecosystems. By looking at and reflecting on trends, we attempt to sketch a picture of how future museums will change and, particularly, how they will relate to their public as a result of responding to or embracing these trends.
LINK
Finished
Not known
