MARCO BEVOLO, PhD, is the recipient of a 2011 Award of Excellence by Emerald Literati and two conference award nominations by ESOMAR (2006, 2009). Prior to that, he graduated as “Dottore in Lettere Moderne” (equivalent to MSc) with honors the University of Turin, 1994, with a thesis . He earned his PhD in 2016 with a thesis on the role of design in generating urban futures at the Graduate School, Faculty of Social and Behavioral Sciences, Tilburg University, with Prof. Mommaas as Promotor and Prof. Rijsman and Dr. Bishop among his supervisors.

Bevolo is currently Lecturer in International Leisure Management at Breda University of Applied Sciences, where he designed and delivered a scientific course in “Strategic Decision Making in Corporate Management and Public Policy”, a vocational course in “Urban Brand Experience”, and curated the supervision of projects commissioned by Philips Consumer Lifestyle, LightProjects NYC, BrainJuicer NYC, Dutch Design Week and 515 / BBB Berlin.

He is the founder of Marco Bevolo Consulting, working for selected customers in Europe and Asia, including FIAT Chrysler, Lighting Design Collective (Madrid) and CitiesNext GmbH (Vienna). In this extracurricular capacity, since 2010 he has been the Principal Research Urban Futures for Philips Lighting in Europe, Poland, Czech Republic. Until 2009 he was a Director at Philips Design headquarters in the Netherlands, where he was the driving force behind CultureScan, the cultural futures research program. He primarily works in the areas of strategic design, people research and thought leadership.

Bevolo started his professional career at Italdesign Giugiaro in 1990. He was Editor in Chief for Intervista, an Italian lifestyle editorial spin off from Flash Art. Bevolo worked as copywriter with Armando Testa for clients like P&G and Bolton, joining Euro RSCG in 1998.

He is the editor / co-author of four books, including the global edition of city.people.light (2007), an anthology of world class urban futures concepts, and the European “Create the Livable City” (2014), published by AJ Books EMAP (with Tapio Rosenius). Bevolo is also the author of “The Golden Crossroads” (2009, Palgrave, UK) and of “Premium by Design” (Gower / Ashgate, 2011), the latter in collaboration with Howard Moskowitz and Alex Gofman. He has had work published in monographs and edited books like “Design for Events” (2014, SAGE), “Prestige Retail” (2014, edited by Prof. R.Peiser, Harvard), "The New Everyday" by 010, Rotterdam (2004), in the Italian “Nuova Enciclopedia della Comunicazione”, as well as in the renowned Japanese design magazine Axis and in the Design Management Journal of Boston.

He was interviewed on cultural futures, trends and branding by the Korean national TV, Repubblica, ViewPoint, Der Spiegel and Marketing Tijdschrift. As journalist and researcher, he engaged in dialogs the likes of Stefano Marzano, Richard Meier, Robert Venturi, Denise Scott Brown, Miuccia Prada, Giancarlo Politi, Helena Kontova, and more.

He lectured at THNK School of Creative Leadership (Amsterdam), UNAM Post-graduate School of Architecture of Mexico City, at the Temasek Polytechnic of Singapore, at the Art Center College of Design in Pasadena, and Fashion Insitute Arnhem. He has been regularly invited to contribute at leading events by ESOMAR, ENG and DMI and the Global Urban Summit, (Rotterdam, 2010).

He lives between Eindhoven, The Netherlands, and Turin, Italy, with Japanese wife, Keiko Goto Bevolo.

Role of corporate leadership and innovation claims on consumer perception of premium products

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