product

From monologues to dialogues: interactivity in company social media use

Trefwoorden

online company interactivity

conversational human voice

textual paralanguage

corporate reputation

online engagement

online brand exposure

social networking

social media exposure

brand humanization

social presence

contingency interactivity

online interaction

affective commitment

Publicatiedatum

Type

Webpagina (HTML)

DOI

Niet bekend

Navigeer naar

Redactie-artikelen

Veelgestelde vragen

Publinova Art

Dienst van SURF

© 2025 SURF

Privacyverklaring Cookieverklaring Gebruiksvoorwaarden