This paper proposes and tests a model to explain how consumers’ perceptions of product presentation technologies may affect online impulse buying. Data from a laboratory experiment (N = 212), which were analyzed using a structural equation modeling approach, showed that vividness and interactivity of online product presentations increased the participants’ perceptions of local presence, which refers to the sense of a product being present with a consumer in his or her own environment. Local presence, in turn, influenced the urge to buy impulsively by generating both cognitive (perceived risk) and affective (product affect) product responses. The implications of these results are discussed.
Developing a research approach from Amsterdam Zuidoost. We are committed to using our presence in the area to contributea) continuing promoting interest in, and acquiring knowledge of, Zuidoost; b) respecting and embracing its versatility and c) eliminating barriers in its layout.In all three elements, we adopt the metaphor of a guided tour that provides a physical and mental map to share. We relate such a map to anexisting tradition of what we like to call ‘translators’ of the area, people suchas guide Jenny van Dalen, or architect Peter Dautzenberg. These are peoplewho recognised the beauty of places such as the Bijlmer before others, andwho taught many to appreciate (and conserve) them. In this sense, theirwork has contributed to a revalorisation of Bijlmer heritage and to a morewidespread awareness of its value.However, there are also concerns that this revalorisation could result inexcessively lucrative operations that may be detrimental to the currentresidents of Zuidoost. The renovation of the Amsterdamse Poort and thetransformation of the emblematic ‘Zandkasteel’ (Sand Castle) building intoluxury apartments has been met with mixed feelings, as these works couldaffect accessibility and increase prices throughout the area. More than ever,especially in relation to point ‘b’ above, concerted efforts need to be made toensure that investments will improve collective public spaces and will buildon an inclusive and diverse cultural and historical awareness.More specifically, The Bijlmer has now acquired legitimacy and cannot simplybe demolished. Its history is also linked to the many newcomers that broughtnew rhythms to the city of Amsterdam.We are convinced that Zuidoost’s sustainable plans and metropolitanambitions will only succeed if they also include, reflect upon and safeguard this versatility.In cooperation with Carla Hoffschulte
Saxion is part of the Dutch system of universities for higher vocational training and applied sciences. In this paper a case study is presented to gain more insight in spin offs of these types of universities, and their effect on the regional economy. For this purpose a database of 152 spin offs has been developed and a first survey was analysed. Most spin offs are active in the ICT and business services sectors. We have compared the results with the spin offs University of Twente. We observed that the percentage of spin offs, which was located outside the surrounding region of Saxion (33%) was significantly higher, than the percentage of spin off of the University of Twente (22%). The spin offs outside the region also have employees than Saxion spin off in the region. There is however no difference in the way the spin off perceive the business climate of their location. Stimulating entrepreneurship at universities of applied seems a good strategy to support the development of the promising knowledge intensive service sector in the eastern part of the |Netherlands. On the other hand this strategy should be accompanied with policy instruments aiming at convincing alumni entrepreneurs to stay in the region.
MULTIFILE
