Zoekresultaten

Navigating between Opportunities and Risks

This article focuses on the hybridity of social enterprises, organizations that strive to create social and economic value simultaneously. It analyses how social entrepreneurs and local government deal with the hybridity resulting from mixing these two opposing values and what it means for social enterprises’ contributions to processes of social innovation, e.g. new ways of dealing with societal problems using innovative constellation of organizations and other actors. The article discusses the results of a study of social enterprises in and around the cities of Rotterdam, The Hague and Dordrecht in the Netherlands and by doing so looks at an urban subset of social enterprises engaged in social innovation. In the underlying study, document analysis, interviews and a survey were used to identify what drives social entrepreneurs to engage in processes of social innovation, how they generate results and how they deal with the tensions due to hybridity. The article discusses the positive and negative effects of hybridity affecting social enterprises and describes avenues for further research on the subject.

Social Media Empowerment (III)

full text via link. Synovate heeft de afgelopen twee jaar onderzoek verricht op dit terrein. Anita Cox, Emile Rikken en Stephan van Velthoven zetten op basis daarvan zaken op een rij in een serie van 5 artikelen, hier op Molblog te lezen. In dit artikel staat brand-building via social media centraal. Effectief inzetten van social media. Regel 3: Creëer emotionele verbondenheid

Social Media Empowerment (deel IV)

full text via link. Social media stellen mensen, merken en bedrijven in staat om zichzelf te versterken. Soms wordt optimaal gebruik gemaakt van Social Media Empowerment, bijvoorbeeld bij het versterken van de brand equity zoals bij KLM en Jillz. Soms wordt er minder goed gebruik van social media gemaakt, vooral als het gaat om het genereren van additioneel, kosteloos bereik. Regel 4: Gelijkwaardigheid & Inspraak zorgen voor meer Online Sharing

The Social Web and Learning

On the internet we see a continuously growing generation of web applications enabling anyone to create and publish online content in a simple way, to link content and to share it with others: wellknown instances include MySpace, Facebook, YouTube, Flickr, Wikipedia and Google Earth. The internet has become a social software platform sailing under the Web 2.0 flag, creating revolutionary changes along the way: the individual, the end-user, comes first and can benefit optimally from an environment which has the following keywords: radically user-oriented, decentralized, collective and massive. ‘An environment in which each participant not only listens, but can also make his own voice heard’: the Social Web. This document describes a brief exploration of this Social Web and intends to gain insight in possible fundamental changes this phenomenon is causing or might cause in our society. Particular attention will be paid to the impact of the Social Web on learning and education. For how do two apparently contrary developments touch and overlap? On the one side we have the rapid growth of technologies bringing individuals together to communicate, collaborate, have fun and acquire knowledge (social software). And on the other hand we have the just conviction within the world of education that young people should not only acquire knowledge and information, but should also have all kinds of skills and experience in order to meet social and technological changes deliberately, and prepare for a life long of learning.

Online Social Media.

In the autumn of 2009, a group of exchange students in the University of Applied Sciences of Utrecht got a task to make a research project on the current situation of Social Media. The group consisted of 5 people with really different backgrounds and opinions. Two Finnish, one Austrian, one Belgian and one Taiwanese put their heads together to explore the enormous world of Social Media. In this paper, Social Media stands for Online Social Media in other words: websites that allow people to communicate with each other, share opinions and ideas, public or semi-public profiles for the users and possibility to view those profiles. Most known examples of Social Media at this moment (2010) would be Facebook, MySpace, YouTube, Flickr, flixter, LinkedIN, Tagged, Twitter and Plurk. There are hundreds and hundreds more of Social Media websites and each of them has its own purpose and idea. Some of them concentrate on one topic or subject and some websites are more expanded. Most of the Social Media websites give the opportunity to their users to upload pictures, videos and other data but the most important thing is that social media allow people to communicate ‘one-to-many and many-to-one’ and not as the old fashion media ‘one-way communication’ only.

The social visuality of distant suffering