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Tourism is on course to thwart humanity’s efforts to reach a zero carbon economy because of its high growth rates and carbon intensity. To get out of its carbon predicament, the tourism sector needs professionals with carbon literacy and carbon capability. Providing future professionals in the full spectrum of tourism-related study programmes with the necessary knowledge and skills is essential. This article reports on ten years of experience at a BSc tourism programme with a carbon footprint exercise in which students calculate the carbon footprint of their latest holiday, compare their results with others and reflect on options to reduce emissions. Before they start, the students are provided with a handout with emission factors, a brief introduction and a sample calculation. The carbon footprints usually differ by a factor of 20 to 30 between the highest and lowest. Distance, transport mode and length of stay are almost automatically identified as the main causes, and as the main keys for drastically reducing emissions. The link to the students’ own experience makes the exercise effective, the group comparison makes it fun. As the exercise requires no prior knowledge and is suitable for almost any group size, it can be integrated into almost any tourism-related study programme.
This paper seeks to highlight underlying issues of the tourism system that have led to tourism extremes of too much or too little tourism. Five phases are recognized that reflect different ways of dealing with too much tourism over time, after which the impact of a sudden lack of tourism is investigated in light of future renewal processes. This discussion highlights the remarkable capacity of the tourism industry to adjust to rapidly changing circumstances and crises, even when these cause anguish to individuals and within societies at large. The paper thus seeks to contextualize the current discussions regarding the transformation of tourism post COVID-19. It highlights the complexity of changing a tourism that multiple stakeholders depend on or have grown accustomed to. To come to a more balanced tourism, it is necessary to not only come up with alternative visions and strategies, but also to engage with the political economy nature of tourism development. A future research agenda should therefore also discuss facets of entangled power, social exclusion, inequalities and class differences to come to new reference points of what actually constitutes a more inclusive tourism success.
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