The network society is generally challenging for today’s communication practitioners because they are no longer the sole entities responsible for communication processes. This is a major change for many of them. In this paper, it will be contended that the normative practice model as developed within reformational philosophy is beneficial for clarifying the structure of communication practices. Based on this model, we argue that government communication should not be considered as primarily an activity that focuses on societal legitimation of policy; rather, it focuses on clarifying the meaning of the actions of the government. If the government can convincingly answer the question about the reason for their actions, societal legitimation will subsequently follow. Hence, it is argued that government communication is primarily linguistically qualified.
In this chapter we elaborate a hermeneutical perspective on professionalism and professional development in the wide range of professions and vocational trainings, which fall under the concern of a University of Applied Sciences (UAS). In a joint research programme of the HU UAS and Utrecht University we aim to unveil and make visible that professionals are continuously making interpretations simply by doing their jobs. Unavoidably, with these interpretations, subjectivity and normativity comes along, setting a moral agenda in the respective professional fields. We show how the more conceptual and philosophical reflections in the humanities at the Academia, is brought in interaction with professional development, vocational education and practice-oriented research at UAS. After this we walk through a number of recently completed or still ongoing research projects in the wide range of professionals in religious education (RE) via general and vocational education to non-educational professions. We end up with six developments or ‘movements’ that are taking place and that can be useful for a better understanding of complexity in vocational education and professions as such, and the imperative for change that is given by this.
Most higher education alumni work in professional fields, making higher education responsible for the provision of high-quality professionalism throughout society. However, higher education does not yet fulfil its role as a provider of methodologies for the renewal of professionalism. In this lecture, Didi Griffioen outlines the characteristics of professionalism, asserting that current methodologies for the continuous renewal of different elements of professionalism are lacking. By positioning itself as provider of these methodologies, higher education can play a more relevant role in society while also contributing to its own professional renewal and innovativeness.
