This is an empirical, descriptive study of tourists at sport mega-events. Its purpose is to describe tourists who attend sport mega-events. As an empirical study, it surveys tourists at two major sport mega-events in two different countries: the 2008 Olympic Games in China and the 2010 FIFA World Cup in South Africa. Building on a growing body of literature related to the marketing of sport mega-events, results support that both the place (China versus South Africa) and the attraction (Olympic Games versus FIFA World Cup) influence - across a number of place image variables - the nature and composition of the tourists who are attracted to the sport mega-event. The findings suggest that the sport mega-event can be used by the host country to target potential tourists who have limited interest in the event. Further, this research finds that the tourist view of the sport mega-event is influenced by the host country and the nature of the event. The research responds to a key need in both the literature and in practice, where understanding of tourists in the SME context is needed for countries, regions and communities.
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In this paper, the authors address a literature gap with regard to sponsorship outcomes of mega-events and their host countries. This paper is about research that investigates the interrelatedness of three important images-host country, mega-event, and sponsor images-from the perspective of a cameo appearance building on the sponsorship and brand placement literature. It is based on the premise that the host city makes a cameo appearance during a mega-event for sport tourists while the event itself makes a cameo appearance for residents of the host country. The results indicate that mega-events can have a transitory influence, and that cameo effects exist, but that the patterns of relationships are different for sport tourists and residents.
The need to better understand how to manage the real logistics operations in Schiphol Airport, a strategic hub for the economic development of the Netherlands, created the conditions to develop a project where academia and industry partnered to build a simulation model of the Schiphol Airport Landside operations. This paper presents such a model using discrete-event simulation. Arealistic representation of the open road network of the airport as well as the (un)loading dock capacities and locations of the five ground handlers of Schiphol Airport was developed. Furthermore, to provide practitioners with applicable consolidation and truck-dispatching policies, some easy-to-implement rules are proposed and implemented in the model. Preliminary results from this model show that truck-dispatching policies have a higher impact than consolidation policies in terms of both distances travelled by cooperative logistic operators working within the airport and shipments’ average flow time. Furthermore, the approach presented in this study can be used for studying similar mega-hubs
