In the psychological field, a lot of progress has been made in values theory. In marketing theory, however, the use of values has been undervalued. Despite the widespread managerial use of brand values, attention has remained focused on the brand personality concept. This book intends to provide a new perspective to marketing science, by proposing a system of brand values that takes into account the developments in values theory. Values were tested in a number of rounds among a total of more than 3,000 respondents in the Netherlands and several other countries including Germany, Italy, and China.In this study, values that motivate consumer behavior were demonstrated to relate to each other as a consistent value system, labelled here as the Value Compass. We showed that the values with which brands profile themselves can be organized according to a similar structure as the human value system, which opens additional insights into the use of values to position brands, or to predict brand choice. The cross-cultural validation included in this book showed a high degree of equivalence of the Value Compass. This validation provided insight in the cross-cultural similarities in the structure of the value system, but it also emphasized the cross-cultural differences in priorities that individuals attach to certain values.
Disclosures of sibling sexual behavior (SSB) usually affect all family members but there remains, however, a paucity in studies on therapeutical family interventions and how they can initiate changes in families. This study was designed to explore relational impacts of SSB disclosures, goals for therapy and interventions that helped a family initiate the recovery process after a SSB disclosure. A single case study design was used to analyze a family's long-term therapy process. Data on this N = 1 study comprised 18 interviews with involved therapists, five interviews with involved family members, therapy files, and notes on family sessions. Data was analyzed using a thematic approach. Relational traumas were experienced in broken relationships, relationships under pressure and damaged trust between family members. Therapy goals were to (1) recreate family's safety, (2) help the family process the SSB consequences and (3) restore trust and search for relationship healing. Appropriate interventions to target the goals included individual-centered psycho trauma treatment as well as interventions for the parents, the involved siblings, and the uninvolved siblings, followed by sessions between the involved siblings and with the whole family. Therapy outcomes were found in reduced individual trauma symptoms, a recreated sense of family safety, the start of relational trauma processing, and newfound forms of sibling/family relationships. This study provides a unique and comprehensive insight into a family's healing process after SSB disclosures from the perspectives of both professionals and family members. The effective interventions identified in this study may provide tools for therapists working with these families. This study may also offer greater insights into both the abusive and mutual types of SSB.
The European Values Study (EVS) is a large-scale, cross-national and longitudinal research programme on basic human values, initiated in the late 1970s. A product of this research is the Atlas of European Values (AoEV), published by the University of Tilburg in the Netherlands for the second time. The Atlas of European Values offers maps and background information on the opinions of the population in 46 European countries. In chapters about Europe, family, work, religion, politics, society and well-being, diversity and similarities in values patterns are shown. On the website www.atlasofeuropeanvalues.eu maps of the European Values Study are accessible for free. In addition, the website offers different map tools, videos, background information and other teaching materials that are very useful sources of information for geographers and geography teachers. The most important theories to explain the value patterns that the research shows us are modernization theories. In this article, the basic findings on values are explained with respect to the theoretical frame and some examples with a special focus on Turkey are given. The findings challenge geography and other sciences, to what extent mapping the values of Europeans is possible. Two of these challenges are regionalizing the data and exploring the "context" for explaining the differences among countries.
