For future generations to meet their needs, and to close the global inequality gap, we need to degrow. That is we need to reduce resource and energy consumption to bring the economy back into balance with the living world in a way that reduces inequality and improves human well-being (Hickel, 2020a,b). This transition has consequences for business, because instead of boosting sales companies need to encourage consumers to make do with less, avoiding build in obsolescence, extending product lives to slow disposal and replacement, focusing on satisfying ‘needs’ rather than ‘wants’ and reducing overall resource consumption through conscious changes in sales and marketing techniques, new revenue models and innovative technology solutions (Bocken & Short, 2016). Overall, we can say that companies have to rethink their business models, therefore I specifically aim to answer the following research question: what could a degrowth business model framework look like? Degrowth business models (DGMs) are supposed to serve the dual aim of (1) obeying planetary boundaries whilst simultaneously (2) contributing to reducing inequality and increasing well-being. That is companies need to develop value propositions that, on the one hand contribute to absolutely reducing resource and energy consumption, and on the other are aimed at production of protected needs (Di Giulio & Defila, 2021). Since degrowth is considered an authentic and legitimate interpretation of sustainable development, SDGs 12-16 can serve as proxies for obeying planetary boundaries, whilst the remaining SDGs (minus SDG8.1 -economic growth) can be regarded as proxies for well-being and reducing inequality.
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Despite continuous improvement, lifelong learning, and plan-do-check-act cycles, every new day the planet is a little worse off than the day before! In the first 10 months of this year alone, an area the size of the Netherlands has been deforested and twice that area has been added to desert! Technology development, continuous improvement and quality approaches are (at most) aimed at doing the best possible. That's not the same as doing the right things. Implementing wrong (disastrous) practices as efficiently as possible is actually accelerating the ever-growing problems we face. In this article it is argued through 8 suggestions how to evolve from prosperity to well-being, to economic degrowth in favour of ecological growth and increasing connectedness.
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Dit project onderzoekt ontwikkelperspectieven voor de krimpende stad door het realiseren van de Degrowth Daily, een themakrant over Degrowth en de krimpende stad. Tot nu toe wordt de ‘krimpende stad’ vooral als probleem neergezet en is er weinig aandacht voor alternatieve ontwikkelingsperspectieven. Twee vragen staan centraal in dit project: in hoeverre biedt Degrowth een ontwikkelperspectief voor de krimpende stad? En in hoeverre is de krimpende stad geschikt als proeftuin voor praktijken van Degrowth? Het startpunt van het project vormt de notie dat zowel Degrowth als de krimpende stad groei als het dominante ontwikkelingsparadigma in onze samenleving bevragen. De één doet dit vanuit economisch en ecologisch perspectief, de ander vanuit stedenbouwkundigperspectief. Het concept Degrowth raakt de laatste jaren steeds meer in zwang, getuige een toenemende stroom aan academische publicaties, conferenties en andersoortige initiatieven. Er is echter nog weinig over Degrowth vanuit stedenbouwkundig perspectief geschreven. Dit project bouwt voort op het concept ‘kleiner groeien’ (Hermans, 2016) en onderzoekt in hoeverre dit concept mogelijkheden biedt te werken aan een perspectief van “environmental sustainability, social justice and well-being”. De twee onderzoeksvragen worden geadresseerd middels een gerichte literatuurstudie De vondsten hieruit worden getoetst doormiddel van actieonderzoek in de “krimpregio” Parkstad-Limburg. Aan de hand van een focusgroep, interviews en een stakeholder engagement workshop brengt dit onderzoek diverse stakeholder perspectieven samen. Deze perspectieven worden aan de hand van diverse vertelvormen gepresenteerd in de themakrant Degrowth Daily. Deze krant beoogt het maatschappelijke en wetenschappelijke debat over perspectieven voor ‘de krimpende stad’ te verbreden.
The textiles and apparel industry faces increasing regulatory pressure to reduce its negative environmental and social impact. A widely discussed strategy is to extend the active lifecycle of garments through durable, better quality clothing. Durability, however, is an ambiguous concept and a more complex understanding of durability is emerging that goes beyond material strength to notions of emotional, social and functional durability that live in consumers’ mindsets. Our understanding of durability and how it impacts product design, reuse, repair and recycling is limited and businesses find it difficult to incorporate durability into more sustainable and circular business models, particularly where there is also an element of degrowth or slow growth. Additionally, digital technologies, particularly for traceability and product information, are needed and require new organizational capabilities and change. Our project proposes to explore the concept of durability in the apparel and textiles industry, focusing on how various industry actors (e.g. fashion brands, designers, suppliers, consumers) define durability and how they incorporate it into commercially viable circular business models. Our proposal is timely in that local, national and EU research agendas are stimulating sustainable and circular transformation. Nationally, we address questions in the Nationale Wetenschaps Agenda (NWA-ORC), e.g. the call on the theme Ab-initio circular materials design that emphasizes an interdisciplinarity approach for circular redesign and includes aspects of socio-economic relevance, raw material innovations and digital tooling. On the EU level, policies, directives and regulations, so called New Industrial Strategies, are aimed at helping industry towards green and digital transformation. Our proposal is pertinent to the EU Strategy for Sustainable and Circular Textiles and the Transition Pathway for the Textiles Ecosystem. Calls in the near future offer opportunities for the consortium to access funding for continued research and industry collaboration.
