Een brand in een openbaar gebouw is een ingrijpende gebeurtenis, waarbij in enkele minuten grotel materiële schade kan ontstaan. Het voorkomen van schade binnen het eigen perceel (gebouw en inventaris) is geen doelstelling van het Bouwbesluit. Het doel van de brandveiligheidsvoorschriften in het Bouwbesluit 2012 zijn het voorkomen van slachtoffers (gewonden en doden) en het voorkomen van schade aan derden (buurpercelen). MinBZK,2012). Om slachtoffers te voorkomen worden bijvoorbeeld eisten gesteld aan de aanwezigheid, capaciteit en het beschermingsniveau van vluchtroutes. Voor het ontruimen van gebouwen gaat het Bouwbesluit 2012 ui van een optimale verdeling van personenstromen over uitgangen en vluchtroutes. Om deze maximale efficiëntie te bereiken is vluchtwegaanduiding noodzakelijk. Om deze vluchtroute ook bij mogelijke verstoringen (zoals brand of stroomuitval) te kunnen gebruiken stelt de wetgever eisen aan de zichtbaarheid van de vluchtroute. Deze vluchtwegaanduiding is onderwerp van onderzoek in het voorliggende onderzoek.
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In the psychological field, a lot of progress has been made in values theory. In marketing theory, however, the use of values has been undervalued. Despite the widespread managerial use of brand values, attention has remained focused on the brand personality concept. This book intends to provide a new perspective to marketing science, by proposing a system of brand values that takes into account the developments in values theory. Values were tested in a number of rounds among a total of more than 3,000 respondents in the Netherlands and several other countries including Germany, Italy, and China.In this study, values that motivate consumer behavior were demonstrated to relate to each other as a consistent value system, labelled here as the Value Compass. We showed that the values with which brands profile themselves can be organized according to a similar structure as the human value system, which opens additional insights into the use of values to position brands, or to predict brand choice. The cross-cultural validation included in this book showed a high degree of equivalence of the Value Compass. This validation provided insight in the cross-cultural similarities in the structure of the value system, but it also emphasized the cross-cultural differences in priorities that individuals attach to certain values.
In recent decades, magazine advertisers have used an increasing number of open ads. Open ads do not guide consumers towards a specific interpretation as traditional ads do, and they require more effort to decipher. An experiment was carried out to determine the effects of ad openness on the attitude towards the ad, brand beliefs, the attitude towards the brand, and the moderating role of ease of comprehension on the attitude towards the ad. We also assessed the effects of openness in relation to an individual's need for cognition. As expected, openness was found to have an overall negative effect on the attitude towards the ad, brand beliefs, and the attitude towards the brand. The negative effect of openness was related to the difficulty participants experience searching for an interpretation. Contrary to expectations, however, need for cognition did not moderate the effects of openness on the attitude towards the ad and the ability to interpret open ads.
The project is a field study for several diverse hotel chains, including individual properties operated under the Marriott brand, Postillion Hotels. Each brand has unique values, missions, and visions. Therefore, this integration will lead to the development of company-specific sustainability strategies and processes. The study will use the model of levers of control to provide such tailor-made solutions and determine if a generic approach can be developed to match a corporate sustainability strategy with a corporate strategy and develop a supporting management control system for operationalizing the sustainability strategy. Research question: How can a hotel brand formulate and implement a sustainability strategy with a supporting management control system that not only complies with the new CSRD (Corporate Sustainability Reporting Directive) legislation but also emphasizes the creation of substantial value in financial and ESG (Environmental, Social, and Governance) aspects, based on double materiality, in line with the organization's corporate values and beliefs? Objective The aim is to develop a validated method, including tools, that hotels can use to create a sustainability strategy in line with the CSRD guidelines. This strategy should create value for the organization, the environment, and society, while aligning with the hotel's values and beliefs. Merely being compliant with the CSRD is not enough for hotels. Instead, they should view the implementation of the CSRD as an opportunity to stand out in terms of sustainability. By creating value in areas such as environment, safety, and governance, or through the six capitals (financial, manufactured, intellectual, human, social and relationship, and natural) that align with the UN-SDGs, and explicitly taking both an inside-out and an outside in perspective (double materiality), hotels can significantly enhance their sustainability reputation.
In view of the 75th commemoration of the liberation of World War II, Visit Brabant asked BUas to connect the main heritage locations in the province through storytelling in order to attract more visitors.In 2015, we developed a narrative concept entitled “Crossroads. Life changing stories 40-45”. In 2016, we developed a brand guide which explains storytelling guidelines. In collaboration with Brabant Heritage and Brabant Remembers, in 2017-208, 15 meetings were organized all over the province to collect personal WWII narratives. From over 600 narratives, together with a group of historians, we selected 75 narratives. Under our guidance, these 75 narratives have been rewritten into Crossroads stories by some 20 different authors. Brabant Remembers has launched a marketing campaign and (digital and physical) experiences based on these stories. The aim is to touch visitors and local people emotionally with personal stories from the past, and to offer new ways of interacting with these stories, especially for young people.WhenThe project has been running since 2015. We currently play an advisory role in the development of the Brabant Remembers app (for example augmented reality videos), and in physical products such as the Dilemma Maze and the Stilllevens of Studio Verdult.Partners: Visit Brabant, Brabant Remembers, Erfgoed Brabant, Stichting Crossroads
The Netherlands is one of the most densely populated countries in Europe. Despite the excellent road network, The Netherlands is confronted with this density on a daily basis: the negative impact of traffic jams and incidents on travel times is growing by 38% the next 5 years. VIA NOVA will lay the necessary foundation for the next step of technological developments to overcome these negative impacts of congestion in future. This next step in technological developments is called Talking Traffic. Vehicles will communicate directly with the infrastructure and other road users and vice versa. The potential with respect to congestion reduction is big, because traffic can be managed more directly. To reach this potential, Talking Traffic relies to a large extent on (big)data already available in modern cars: data of sensors, navigation, etc. However, the problem is data usage in terms of quality and variety among car-brands. The partners stressed the fact that besides technical requirements: data deployment quality, code of practice and a guideline, research should also address business requirements. Without a clear view on quality variations and demands with respect to quality, the data cannot be used effectively. VIA NOVA researches the following issues, o quality and quantity of data from cars o needed quality and quantity of data from cars in Talking Traffic use cases o big data analysis tools to interpret large quantities of data o business models, privacy and security of data from cars The outcome enables users to judge whether data from cars can be useful to solve specific traffic related problems, which data is than to be used, which quality of data is needed and finally the quantity of the needed data. With this measure Talking Traffic can be deployed more effectively resulting in more reduction of congestion.
