This paper aims to explore the widely recognized awareness/attitude-gap in sustainable tourism and discuss a series of theoretical approaches on three levels: individual, interpersonal and community level theories. These theories are linked to existing studies on tourists' awareness/attitude and behavior in relation to climate change in order to assess which type of theory explains the gap best and which may be the most useful in bridging the gap. The paper argues that, although individual level theories offer the best explanation of the awareness/attitude-gap, community level theories may offer the best solution. The paper has important relevance for academic researchers who intend to study the awareness/attitude gap in a tourist setting.
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This article reflects on the workshop Bridging the KAP-gap in global education, which was part of the DEEEP-conference Global Justice through Global Citizenship. The objective of the workshop was, to learn about strategies to bridge the KAP (Knowledge, Attitude, Practice) -gap and to gain ideas how to apply these strategies to participants’ own practices. The workshop turned into a slightly different direction and raised some fundamental questions: What could one expect of global education? Which others factors influence learners’ behaviour? To which manner does global education aim to change behaviour? Should global education aim to change behaviour? This article summarizes the outcomes of an evaluation which was done amongst alumni-students of the minor programme Global Development Issues of Fontys University of Applied Sciences and the main issues that were discussed during the workshop, also based on the integrated model of behavioural prediction. The article ends with some lessons learned, especially for the curriculumowners of the minor programme, who organised this workshop.
MULTIFILE
Current leisure mobility patterns are not sustainable. Because energy efficiency measures appear insufficient to accommodate predicted future volume growth, changes in transportation modes and volume are needed. Short-haul should be the preferred distance, public transportation the preferred mode and length of stay should increase rather than trip frequency. However, tourists are unwilling to adopt these changes. This paper proposes a new conceptual "three-gear model" demonstrating how happiness, travel motivations and perception of distance set barriers for desirable behavioral change. The model improves understanding of the gap between awareness of, and attitudes to, tourism mobility and the gap between environmentally friendly everyday behaviors and unsustainable vacation behaviors. The paper shows that happiness is integral to all stages of the tourist experience. Understanding happiness enhances the understanding of tourist behavior, and how it drives, via the speed-distance-demand loop, the three-stage model presented here. Key practical implications include the need for effective policies to break the speed-distance-demand loop, changes to transport infrastructure policies, and recognition of the role of happiness in sustainable tourism strategies. Theoretical contributions include a synthesis of theories to interrogate key behavioral gaps and a theoretical basis for future empirical studies.
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