Dienst van SURF
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This paper proposes a new framework for the production and development of immersive and playful technologies in cultural heritage in which different stakeholders such as users and local communities are involved early on in the product development chain. We believe that an early stage of co-creation in the design process produces a clear understanding of what users struggle with, facilitates the creation of community ownership and helps in better defining the design challenge at hand. We show that adopting such a framework has several direct and indirect benefits, including a deeper sense of site and product ownership as direct benefits to the individual, and the creation and growth of tangential economies to the community.
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Myths can be part of the established narratives of tourist destinations: they offer a perspective on reality that may alter it but that makes it also more insightful by highlighting its inner contradictions and idiosyncrasies and challenging the universal values underlying it. This altered perspective on a place ensures visitors will feel touched by the myth and connected to the place, and the myth itself will be retold. In this paper, we discuss how we have connected narrative to story and story to myth to (re)tell the narratives of people and places and to enhance, in this way, the overall visitor experience in (tourist) destinations. We review two storytelling/placemaking projects that were commissioned to us by several regional, tourism organizations in Brabant, a province in the South of the Netherlands. The projects are: Becoming Vincent, a project about Vincent van Gogh; and Crossroads, a project about heritage from WWII. The aim of these projects was to draft a unique, narrative concept and design storylines that would link and upgrade the sites related to that heritage to eventually attract tourists there, and/or to stimulate visitors to visit more sites connected to the same theme. Finally, we draw lessons we learnt from these projects and highlight the insights we gained in the use of storytelling for mythmaking in tourist destinations
In view of the 75th commemoration of the liberation of World War II, Visit Brabant asked BUas to connect the main heritage locations in the province through storytelling in order to attract more visitors.In 2015, we developed a narrative concept entitled “Crossroads. Life changing stories 40-45”. In 2016, we developed a brand guide which explains storytelling guidelines. In collaboration with Brabant Heritage and Brabant Remembers, in 2017-208, 15 meetings were organized all over the province to collect personal WWII narratives. From over 600 narratives, together with a group of historians, we selected 75 narratives. Under our guidance, these 75 narratives have been rewritten into Crossroads stories by some 20 different authors. Brabant Remembers has launched a marketing campaign and (digital and physical) experiences based on these stories. The aim is to touch visitors and local people emotionally with personal stories from the past, and to offer new ways of interacting with these stories, especially for young people.WhenThe project has been running since 2015. We currently play an advisory role in the development of the Brabant Remembers app (for example augmented reality videos), and in physical products such as the Dilemma Maze and the Stilllevens of Studio Verdult.Partners: Visit Brabant, Brabant Remembers, Erfgoed Brabant, Stichting Crossroads