Onderwijs en onderzoek, maar dan midden in de stad en zo uitgevoerd dat burgers en zo uitgevoerd dat burgers, ondernemers en overheid er iets aan hebben – dat is Urban Leisure & Tourism Lab Amsterdam-Noord. Het lab pakt grote vraagstukken op en weet steeds vaker ondernemers en overheden te verleiden om nieuwe producten te realiseren.
What is this publication about?In this publication on ‘New urban economies’, we search for answers and insights to a key question: how can cities foster economic development and develop ‘new urban economies’. And, importantly, how can they do that:◗ in concertation with different urban stakeholders, ◗ responding adequately to key challenges and developments beyond their control, ◗ building on the cities’ own identity, industries and competences, ◗ in a sustainable way, ◗ and without compromising weaker groups.
The starting meta-trend at the basis of this paper is that lifestyles in the city will continue to “Blur” between work and urban leisure. To describe “Blur”, one might say that the integration of technology and increased connectedness into all aspects of life has led to the hyper-availability of content regardless of setting, breaking down the traditional wall of separation between work and home. Behaviours, activities, and categories will increasingly overlap and complement each other. Business categories themselves will cease to exist as such. They will increasingly blur into new blended propositions, beyond linear innovation. In this dynamic context, perceptions of value and the social construction of notions of luxury will continue to translate into people’s willingness to pay a premium, from mass luxury to high end, restructuring consumption dynamics for commodities, consumables and services at brand, innovation and proposition levels. The paper offers extensive analysis of these themes. Presenting an existing tool from a world-class research programme on urban futures plus two proprietary tools developed for the specific purpose of this paper, as based on reflexivity, anecdotal evidence and a rich apparatus of references.
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The impacts of tourism on destinations and the perceptions of local communities have been a major concern both for the industry and research in the past decades. However, tourism planning has been mainly focused on traditions that promote the increase of tourism without taking under consideration the wellbeing of both residents and visitors. To develop a more sustainable tourism model, the inclusion of local residents in tourism decision-making is vital. However, this is not always possible due to structural, economic and socio-cultural restrictions that residents face resulting to their disempowerment. This study aims to explore and interpret the formal processes around tourism decision-making and community empowerment in urban settings. The research proposes a comparative study of three urban destinations in Europe (The Hague in the Netherlands, San Sebastian in Spain and, Ioannina in Greece) that experience similar degree of tourism growth. The proposed study will use a design-based approach in order to understand tourism decision-making and what empowers or disempowers community participation within the destinations. Based on the findings of primary and secondary data, a community empowerment model will be applied in one the destinations as a pilot for resident engagement in tourism planning. The evaluation of the pilot will allow for an optimized model to be created with implications for tourism planning at a local level that can contribute to sustainable destinations that safeguard the interests of local residents and tourists.
The tourism strategy of the municipality of Amsterdam and the Destination Management Organisation stress the importance of increasing liveabilty and enhancing a sense of unity through, also by connecting with residents. An important area in which they would like to achieve this, is Amsterdam Noord, a neighbourhood that was historically on the fringe of the city but is now appointed as one of the (to be further developed) multi-cores of the city. As such it is facing a rapid transformation on a social, cultural, economic and infrastructural level with an increasing leisure and tourism offer. The idea is to apply principles of regenerative tourism and community capacity building to ensure a sustainable tourism development, although it remains unclear how to do this in in practice. The current PD addresses this issue by investigating possible regenerative urban tourism principles and practices (here: collaborative interventions) that can be designed to increase local community building capacities, using a living lab setting in Amsterdam-Noord. It follows a participatory action research approach where the researcher is part of a living lab team and local eco system. By participating in local meet-ups as well as desk research and (group)interviews a further contextual understanding of how regenerative tourism can be conceptualised in an urban context is gained. Next, workshops, experiments and design-based interventions with local stakeholders will be done to construct different stories of place and new ways of performing tourism. The PD will contribute to knowledge development creating a conceptual framework for regenerative urban tourism. It will also provide academic and practical insights on with regards to stimulating capacity building and how to measure this within a tourism context (also in relation to co-creation and placemaking practices), what potentials can be tapped into and how small-scall collaborative interventions can influence wider system change.
