This study contributes to the employability skills debate by investigating how students’ self-perceived 21st century skills relate to the self-perceived fit between their higher education curriculum and their future labor market for a sustainable entry to this labor market. Survey data from 4670 fourth-year students over a period of four years were analyzed. Furthermore, out of this group, 83 students were monitored longitudinally over their full educational student careers. Results showed a positive relationship between students’ self-perceived 21st century skills and their self-perceived “education-future labor market fit”. Among more recent cohorts, a significant improvement in their self-perceived 21st century skills was found. Overall, this study indicated that in order to deliver “employable” graduates, students need to be thoroughly trained in 21st century skills, and their development should be retained and expanded. This is one of the few studies that uses a vast amount of both cross-sectional and longitudinal data on skills and labor market perspectives among new graduates.
Thank you for sharing this story! However, please do so in a way that respects the copyright of this text. If you want to share or reproduce this full text, please ask permission from Innovation Origins (partners@innovationorigins.com) or become a partner of ours! You are of course free to quote this story with source citation. Would you like to share this article in another way? Then use this link to the article: https://innovationorigins.com/en/silicon-sampling-ai-powered-personas-offer-new-insights-for-market-research-but-have-limitations/ n the rapidly evolving field of marketing and communication, staying ahead means embracing technological innovations. The latest breakthrough, silicon sampling, leverages AI to revolutionize market research by creating synthetic personas that mimic human responses. This method, which utilizes large language models (LLMs) like GPT-4o, offers a cost-efficient and less time-consuming alternative to traditional market research. Roberta Vaznyte and Marieke van Vliet (Fontys University of Applied Science) have explored the promise and challenges of silicon sampling, highlighting key findings from recent experiments and the implications for the future of market research.
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In 2005 and 2006, almost sixty Dutch National Sport Federations (NSFs) participated in a special program for creating a marketing strategy for the next four years. This program was initiated and organized by NOC*NSF (the Dutch Olympic Umbrella Sports Organization). The NSFs had to joint the project to receive funds. For most of them it was the first time they seriously analyzed the market with the aim of developing new programs. The purpose of this paper is to explore to what extent Dutch NSFs are capable to change their structures to become more market oriented and more market responsive in order to write strategic plans. The changed structures are investigated using the "institutional theory" (Tolbert & Zucker, 1996) and are explained by exogenous (market context and institutional context) and endogenous (interests, values, power dependencies, and capacity for action) dynamics from the neo-institutionalist framework (Greenwood & Hinings, 1996). In 2005 NSFs were expected to be in a pre-institutionalized stage, i.e. they were supposed to develop new organizational structures in response to specific problems (Kikulis, 2000). Now, approximately 1½ years after finishing their strategies, the question arises whether they have reached the semi-institutional stage, i.e. whether the new structures or actions are diffused across organizations, yet still subject to change and whether old structures are yet eroding (Kikulis, 2000). Methods Studying the intended structural change of NSFs requires an in-depth study of their social reality and the reactions and interpretations of involved actors, including their applied meanings to certain situations. Greenwood & Hinings (1996) plead for detailed comparative case-studies when studying institutional changes. Therefore three NSFs has been selected: The Royal Dutch Korfball Federation (KorfFed); The Royal Dutch Billiards Federation (BillFed); and the Dutch Jeu de Boules Federation (JeuFed). These three federations differ on size, amount of housed sports, number of associated clubs, sorts of intermediary decision making bodies, employed FTE's, and more. Therefore it is expected that the tempo of institutionalization of the new, market oriented, structures, will differ among them. Sugden & Tomlinson (2002) developed a multi-method style of qualitative research for making sense of the deep, inside information below the surface of everyday life. They call it the "Brighton method. Applying the Brighton method for this research implies that the three cases will be studied with respect to their history, their present marketing actions, their results and the changes in their organization. In-depth interviews, document analysis (policy plans, marketing plans and more), and where possible observations and participations are used to create a critical and investigative view of the organizations in change. Results The KorfFed used the marketing program to further develop existing programs. Although the outcomes of these programs were not new, the program has opened the eyes of the president, director and staff members. They are now conscious of the urgency of a market orientation, and a marketing orientation (a marketing position has already been introduced), and they see opportunities in attracting non-competition playing korfball players. They have, however, not yet reached the phase of semi-institutionalization of the market oriented structures. This can be concluded from the following: - The organization still has an ad-hoc character; - Some board members still make decisions based on their own insights rather than on information from the professional part of the organization; - Decisions to start programs are still grounded on subsidy possibilities rather than on market possibilities. Interest dissatisfaction and power dependencies are the main dynamics that form barriers in the planned organizational change. The BillFed is a federation that covers four disciplines, i.e. pool, snooker, carom, and billiard 3 cushions. The federation used to act upon these four disciplines. The marketing program has made clear that the BillFed should act upon target groups instead of on these disciplines. Therefore, the federation created a vision to reach youth, young adults, as also elderly people. Carrying out this new vision requires a market orientated structure (focus on target groups) instead of an internal orientated structure (focus on discipline groups). This new vision is created on an upper level (general board together with professional staff) in the organization. This federation also introduced a professional marketing position. Unfortunately, the underlying layers remain slightly passive and are not willing to work along the new structures, which mean that the new structures have not been diffused across the whole organization. Interest dissatisfaction, value commitments and power dependencies are the problematic dynamics. The JeuFed used to have a strong competition and tournament (internal) orientation, while many jeu-de-boules players play the game just for fun. The marketing program has created the insight that the just-for-fun players are also an important target group. Hence, 3 projects are developed to make club membership more attractive for all jeu-de-boules players. Since the federation never worked with projects before, they just found out that implementing projects such as these requires new structures. The JeuFed has just arrived in the pre-institutionalized phase, still far away from the semi-institutionalized chapter. Power dependencies and a lack of capacity for change are influencing dynamics in this case. Discussion Although it is already 1½ years ago that Dutch NSFs finished their marketing program, in none of the described cases the new structures have reached the semi-institutional stage. These new structures or actions are not yet diffused across the organizations, and the old structures are not eroding. In all three cases another combination of endogenous dynamics are influencing the process of organizational change. Continuing research is needed to find out whether these federations will ever reach the next stage of institutionalization and which dynamics will play an important role.
Students in Higher Music Education (HME) are not facilitated to develop both their artistic and academic musical competences. Conservatoires (professional education, or ‘HBO’) traditionally foster the development of musical craftsmanship, while university musicology departments (academic education, or ‘WO’) promote broader perspectives on music’s place in society. All the while, music professionals are increasingly required to combine musical and scholarly knowledge. Indeed, musicianship is more than performance, and musicology more than reflection—a robust musical practice requires people who are versed in both domains. It’s time our education mirrors this blended profession. This proposal entails collaborative projects between a conservatory and a university in two cities where musical performance and musicology equally thrive: Amsterdam (Conservatory and University of Amsterdam) and Utrecht (HKU Utrechts Conservatorium and Utrecht University). Each project will pilot a joint program of study, combining existing modules with newly developed ones. The feasibility of joint degrees will be explored: a combined bachelor’s degree in Amsterdam; and a combined master’s degree in Utrecht. The full innovation process will be translated to a transferable infrastructural model. For 125 students it will fuse praxis-based musical knowledge and skills, practice-led research and academic training. Beyond this, the partners will also use the Comenius funds as a springboard for collaboration between the two cities to enrich their respective BA and MA programs. In the end, the programme will diversify the educational possibilities for students of music in the Netherlands, and thereby increase their professional opportunities in today’s job market.
Deze aanvraag onderzoekt hoe de beta-versie van de Dynamische Arousal-Valence Tool - ontwikkeld binnen SIA-RAAK’s Network is the Message – naar de markt gebracht kan worden. De DAVTool meet sentiment in social media posts. Sentimentanalyse levert cruciale informatie voor social media managers, online marketeers en content strategen. Zij móeten weten wat het sentiment over hun product, bedrijf of dienst is om adequaat te kunnen interveniëren. De huidige manier van meten levert niet voldoende inzicht. De nieuwe DAVTool vult de meting aan en meet sentiment op een innovatieve manier en geeft als gevolg meer en betere informatie.
Om onze groeiende wereldbevolking op een duurzame manier te kunnen voeden moeten we op zoek naar toekomstbestendige vormen van voedselproductie. We streven naar een akker- en tuinbouw waarbij minder verloren gaat, natuurlijke hulpbronnen worden gespaard en bodemecologie en biodiversiteit worden versterkt. Waar conventionele akkerbouw leunt op de inzet van grote zware machines, chemische bestrijdingsmiddelen en kunstmest, richten we ons in dit onderzoek op de inzet van lichtere en kleinere agrarische robots. Hierdoor ontstaan nieuwe manieren van telen en rijden er geen zware machines meer op het land. Als gevolg hiervan vind er minder bodemverdichting plaatst en hoeft het land niet te worden omgeploegd. In Nederland worden op dit moment een aantal agrarische robots ontwikkeld. Dit zijn inherent complexe systemen en er zijn nog een aantal uitdagingen die moeten worden opgelost voordat deze robots het veld op kunnen. Wij richten ons in dit project op de software die nodig is om de robot autonoom, oftewel zelfstandig, te kunnen laten rijden. We willen een beproefd framework aanvullen en toepassen, zodat deze op agrarische robots gebruikt kan worden. In dit project werkt Saxion samen met zes pioniers op het gebied van agrarische robots in Nederland. In een voorgaand project zijn oplossingsrichtingen verkend en in dit project worden de ontbrekende schakels ontwikkeld. Voor de navigatie gebruiken we Robot Operating System (ROS), het framework dat wereldwijd door grote robotbouwers wordt gebruikt: In dit project modelleren en simuleren we de robots. Ontbrekende onderdelen worden ontwikkeld, samengesteld of geconfigureerd. Tenslotte wordt de software op de fysieke robots getest. De ontwikkelde software wordt al gedurende de ontwikkeling als open source project publiek beschikbaar gesteld. Met de resultaten van het onderzoek kan de time-to-market voor nieuwe agrarische robots drastisch worden verlaagd.
