Dienst van SURF
© 2025 SURF
For twenty years, typical outdoor lifestyle sports like rafting, snowboarding and rock climbing, which used to be exclusively practised in natural environments, are being offered in controlled artificial settings. This process can be described as 'the indoorisation of outdoor sports'. With this development, questions of authenticity arise. Are these new, commercial forms still authentic lifestyle sports? And can we consider the participants in these indoorised lifestyle sports as authentic? There has been a discussion about authenticity in lifestyle sports since its worldwide popularisation and it is worth to reconsider this discussion against the background of new, commercial versions of lifestyle sports. Therefore, in this paper a qualitative analysis is offered about the consumption of a constructed authenticity in a cultural context increasingly characterized by artificialization.
Green Bubbles is an EU-funded project dedicated to recreational SCUBA diving, an activity engaging millions of people worldwide. Green Bubbles will maximise the benefits associated with diving while minimising its negative impacts, thus achieving the environmental, economic and social sustainability of the system. Funded by European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska-Curie grant agreement, Green Bubbles is run by a consortium of nine entities, including universities, research organisations, educational organisations and SMEs from Italy, the Netherlands, Malta, Turkey, South Africa and the United States. Breda University main responsibilities are the development of a communication and media plan as well as a Virtual Reality diving experience to make people aware of how to dive in a more sustainable way.Partners: Polytechnic University of Marche, Studio Associato Gaia. Communication, UBICA, Innovasub, DAN Europe, North-West University, College of Exploration., DAN South