Within a short space of time, the Internet has had an enormous influence on our society and it has only taken e-mail five years to become an intensively used communications medium. The general trend for information and communications technology is that it is becoming smaller, faster, smarter, more accepted, safer, and cheaper. We have to learn to apply this new technology. Companies must train their staff to make the most of it and organisations must adapt to this new environment. By using ICT, transactions can be carried out more efficiently and effectively. In E-Business your Business, the author describes the multidisciplinary character of e-business. He discusses the effect of ICT on: organisations and management strategic thinking trust and security the changing role of marketing logistical consequences Theory is alternated with practical examples from the business world. These case studies give an insight into what electronic business entails and the ABC of the Internet offers the reader an overview of e-business terminology. E-Business your Business is intended to guide managers through the world of e-commerce, e-business and the Internet. It is also ideal for students of business management and economics and for all those who are interested in using the Internet in a business setting.
The adoption of social media (web 2.0) in the e-marketing strategy of small and medium enterprises (SMEs) is not yet researched much. Research findings in bigger companies in the USA, Europe and the Netherlands suggest that the issue is high on the think list of marketers and entrepreneurs. But what are the drivers and barriers for small and medium enterprises to make, execute, and further develop their strategy on social media? This paper places the perceptions and actions of 10 SMEs in the Netherlands in the Stages of Growth for e-Business model (SOG-e model) which focuses on e-business maturity. Findings are that general expectations and customer wishes are important drivers and that, besides time and money, the fear of negative comments on the Internet are important barriers.
In het begin van deze rede schetsen we aan de hand van voorbeelden het individuele, het business en het maatschappelijk perspectief van Internet. We laten zien hoe ver Internet al is doorgedrongen in ons privé en in ons openbare leven. In bijna alle maatschappelijke rollen die u speelt komt u inmiddels Internet tegen. Dat is spannend. Dan ontstaat er dus een nieuw evolutionair proces waarin de meest aangepaste aan Internet en E-business maximaal profiteert. Dat geldt voor individuen, organisaties en wellicht ook hele landen. Waar we het met u over willen hebben is waaraan we ons dan moeten aanpassen. Wat doet Internet met ons, met ons bedrijf, met ons gezin, onze baan, met Nederland? Waar heeft Internet een rol en waar per se niet.
