When reading literary narratives, we assume that readers can get absorbed in the story world and in the story's artifice. Since most absorption research focuses primarily on popular media, virtually no attention has been paid to the possibility that literary devices such as deviation could elicit absorption experiences or that absorption could be aesthetic in nature. This chapter takes an interdisciplinary approach combining insights from media psychology, literary studies, and aesthetics to present a theoretical framework for two different varieties of narrative aesthetic absorption during reading: story world absorption and artifact absorption. We propose that these varieties mirror the distinction made by narratologists between story and discourse and the distinction made by emotion psychologists between F and A emotions.
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In this study, we test the immersive character in an interactive content narrative developed for Microsoft HoloLens 2 mixed reality glasses in the dining context. We use retrospective think aloud protocol (RTAP) and galvanic skin response (GSR) to explore different types of immersion that can be created through interactive content narratives. Leaning on the core dimensions of the experience economy, we expand the current understanding on the role of immersion through integration of four immersive experience facilitators. The study revealed that these immersive experience facilitators occur simultaneously and can be enhanced through interactive content narrative design. Perceived novelty and curiosity were identified as key determinants to keep consumers engaged in the immersive experience and engage with the content. The study verifies the use of galvanic skin response in combination with retrospective think aloud protocol as a suitable approach to measure emotional engagement potential in interpreting consumers’ recollection of immersive experiences.
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