Traditionally the construction industry in New Zealand and in other countries has seen a low productivity and a low track record for successful sustainable innovations. This has a negative impact on private and government spending, on quality and on health and environmental aspects. This research proposal posits that the construction industry needs disruptive (discontinuous, radical) technology innovations to be able to make drastic improvements. Such innovations often come from entrepreneurial small firms from outside the industry or at the beginning of supply chains and must be procured and adopted into such chains. This PhD proposal focuses on procurement activities of such firms in the New Zealand construction industry when they conduct disruptive waste-reducing innovations. These procurement activities must be aligned with (internal and external) innovation activities for an optimal firm performance. This performance is moderated by four clusters of internal and external variables.
