Is sharing caring even under water...? In the ‘immersion’ of new technologies, an investigation about communication willingness and co-creation among divers concerning an eco-system focused on sustainability

GREEN BUBBLES

Green Bubbles is an EU-funded project dedicated to recreational SCUBA diving, an activity engaging millions of people worldwide. Green Bubbles will maximise the benefits associated with diving while minimising its negative impacts, thus achieving the environmental, economic and social sustainability of the system. Funded by European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska-Curie grant agreement, Green Bubbles is run by a consortium of nine entities, including universities, research organisations, educational organisations and SMEs from Italy, the Netherlands, Malta, Turkey, South Africa and the United States. Breda University main responsibilities are the development of a communication and media plan as well as a Virtual Reality diving experience to make people aware of how to dive in a more sustainable way.Partners: Polytechnic University of Marche, Studio Associato Gaia. Communication, UBICA, Innovasub, DAN Europe, North-West University, College of Exploration., DAN South