With the veterans who fought in World War II gradually fading away, their stories and the memory associated with war events risk to be lost forever. To help prevent this from happening, Mobile Augmented Reality (MAR) applications were developed for 11 of the 75 personal life-changing war stories that had been selected as part of the Brabant Remembers project. This paper presents the results of a study to understand whether AR plays a role in providing emotional engagement and memorable experiences to visitors using these apps. It concerns a case study relative to the monument in Breda commemorating General Maczek, a Polish general whose army liberated the city and the southern part of the Netherlands in 1944. The results of this study help understand whether AR enables people to emotionally engage with these stories and have memorable experiences, what will allow to remember them longer
In view of the 75th commemoration of the liberation of World War II, Visit Brabant asked BUas to connect the main heritage locations in the province through storytelling in order to attract more visitors.In 2015, we developed a narrative concept entitled “Crossroads. Life changing stories 40-45”. In 2016, we developed a brand guide which explains storytelling guidelines. In collaboration with Brabant Heritage and Brabant Remembers, in 2017-208, 15 meetings were organized all over the province to collect personal WWII narratives. From over 600 narratives, together with a group of historians, we selected 75 narratives. Under our guidance, these 75 narratives have been rewritten into Crossroads stories by some 20 different authors. Brabant Remembers has launched a marketing campaign and (digital and physical) experiences based on these stories. The aim is to touch visitors and local people emotionally with personal stories from the past, and to offer new ways of interacting with these stories, especially for young people.WhenThe project has been running since 2015. We currently play an advisory role in the development of the Brabant Remembers app (for example augmented reality videos), and in physical products such as the Dilemma Maze and the Stilllevens of Studio Verdult.Partners: Visit Brabant, Brabant Remembers, Erfgoed Brabant, Stichting Crossroads
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